What’s New in Nosto: Unlocking UGC production metrics with the Content Dashboard
When evaluating the success of your UGC strategy, metrics like reach, engagement, and conversions are likely your go-to indicators. However, you might also be wondering:
- How much have we saved on content production since implementing UGC?
- How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content?
- Which products, brands, or categories most frequently appear in our UGC?
Content production metrics can provide answers to these questions. But with a plethora of metrics to sift through and limited resources, keeping tabs on performance can be challenging.
That’s where our new Content Dashboard comes in. Launching with over twenty new trackable content production metrics for an even deeper dive, it streamlines the tracking of all of these, making it easier to monitor ongoing processes, costs, and productivity—while allowing users to compare these metrics to other types of content performance for a holistic view of your UGC’s value.
Exploring key production metrics in the Content Dashboard and considering practical applications
The Content Dashboard offers a comprehensive view of your user-generated content activity through an overview page that presents a summary of production insights spanning Tiles, Assets, Rights Management, Tags, and Commerce. Additionally, you can delve deeper into each area for detailed metrics and track trends over time with dedicated reports.
But enough talking, let’s dive in and explore the key metrics available in the Content Dashboard:
| Metric | Definition | Practical application |
| Content cost savings | Measure the savings you’ve made in content creation by comparing the costs of traditional brand content to that of freely available UGC. | Gain a clearer perspective on the cost-effectiveness of UGC in your content strategy, allowing for smarter budget allocation. |
| Content used across channels | Monitor the volume of content used across your different touchpoints. | Refine content distribution strategies and ensure that you effectively impact all stages of your marketing funnel. |
| Time to publish | Measure the average time it takes to move visual content from ideation to publication. | Gain insights into content operational efficiency, identify bottlenecks, and assess how UGC compares to other content types in supporting your responsiveness in content publication. |
| Volume of published content | Track the volume of content being published, whether daily, weekly, monthly, or quarterly. | Uncover peaks in publishing patterns, allowing you to recognize which campaigns or strategies have been most effective and replicate it. |
| Source of content | Track the volume of assets collected from different sources, such as social media, direct uploader, or those created manually. | Identify the most effective content sources and strategize on ways to enhance the content stream from each source. |
| Volume of tagged content | Review how much content is tagged and see the details of these tags, such as whether they’re related to content, creative briefs, or advocate tags. | Receive insights on popular themes and topics within UGC to guide future content campaigns or product launches. |
| Shoppable content | Track the volume of content tagged for brands, categories, products, shopspots, and more. Also, view the volume of shoppable content featuring products that are in stock, out of stock, or discontinued. | Discover product ranges that are underrepresented in content and strategize upcoming campaigns to amplify content for those specific ranges. |
| Rights Management | Monitor the number of rights requests sent and see how many were accepted versus rejected. Plus, identify content with revoked rights. | Spot challenges and refine the rights management process. |
Ready to get started?
Already using Visual UGC? Getting started with production metrics is easy—just go to the Analyze section and click on the Content Dashboard!
If you are an existing client curious to learn more about Visual UGC, get in touch with your Customer Success Manager to get a product tour!
Interested in Nosto?
Not using Nosto yet but want to learn how Visual UGC can impact the success of your online store? Contact our team of ecommerce specialists to learn more.
