Our Klaviyo integration just got smarter

The integration with Klaviyo isn’t new; we’ve long had a powerful integration that allows our shared clients to export Nosto segments to Klaviyo—but we’ve just taken it one step further! Thanks to our latest development, the integration is now bi-directional, allowing the importing of Klaviyo segments and email lists into Nosto. 

And that’s not all! Nosto can also now send search signals, such as website searches or search queries, to Klaviyo. While this can be done irrespective of which search provider a merchant uses, those using Nosto’s Search will benefit from extra capabilities, enabling them to send additional signals like top search results or shoppers’ size and color preferences identified by Nosto.

By integrating Nosto and Klaviyo this way, brands can effortlessly create smarter, hyper-personalized shopping experiences across email, SMS, and online stores, enhancing customer journeys and driving conversions, repeat purchases, and revenue growth.

How it works 

With this one-click integration, brands can enrich Klaviyo’s contacts and segments with Nosto’s search events and segment details, including affinities and behaviors. This enables them to create highly personalized marketing workflows and messages. Simultaneously, merchants can ingest Klaviyo’s email lists and segments into Nosto, tailoring the shopper’s website experience based on the marketing campaigns they’ve interacted with.

“The two-way integration not only allows us to gain even more insight into our Klaviyo segments by enriching them with Nosto’s behavioral data, but it also enhances the customer experience by tying up the customer journey more cohesively. By targeting key Klaviyo segments with hyper-relevant product recommendations on site, we can significantly increase performances and customer satisfaction,” says Lee-Anne Harris, Marketing Director, Savile Row.

Why should you leverage the integration?

Boost engagement on marketing campaigns

With the integration, you can leverage Nosto’s real-time behavioral data, which considers both past and present interactions with your site, to identify and predict affinities and create Klaviyo segments. With better insights into shoppers’ behaviors and preferences, marketing teams can target these highly-focused segments with personalized messages for their email and SMS campaigns through Klaviyo, resonating more deeply and driving click-throughs.

For instance, you could adapt your emails to consider the size preferences of the shopper, thus avoiding any frustrations from encountering products unavailable in their desired size. This approach also helps in projecting a more inclusive brand image and fostering stronger, long-term relationships with clients who feel understood.

Increase conversions on your online store 

You can now import Klaviyo’s email lists and segments into Nosto with just one click. Once imported, you can utilize Nosto tools to build consistent, hyper-focused onsite experiences for your marketing traffic, thereby reducing site exits and boosting sales. For instance, you can resurface email or SMS content, such as VIP promotions, through the likes of onsite banners, top headers, and more, reducing exits and boosting conversions. Additionally, you can have category pages, search results, and product recommendations highlight relevant items within a given marketing campaign, improving the product discovery experience.

For example, Olivela targeted their Klaviyo loyalty members segments with a dedicated top header banner, reminding them to redeem their loyalty points, specifically during the leap year weekend to increase spending. Meanwhile, shoppers not in the loyalty program saw a message promoting enrollment.

“This Klaviyo integration is a great asset in helping us to create seamless personalised experiences and content on our website for our customers based on dynamic Klaviyo customer segments. This really helps to create a consistent experience for our customers across both marketing and on-site,” says Sandra Olayera, Senior Digital Product Manager, Olivela.

Recover potential lost revenue

In addition to this, you can also use Nosto to send search events (from any search provider!) to trigger Klaviyo’s website abandonment flows and re-engage high-intent shoppers who have abandoned their search, enticing them back to the store to finalize their purchase. For example, BOXRAW successfully implemented an abandoned search email presenting relevant personalized product offerings to facilitate the return onsite.

“The new Klaviyo x Nosto integration allows us to track previously untapped user activities, such as abandoned onsite searches, further strengthening our range of website abandonment flows to ultimately get users back to site and convert,” says Nathan Pugsley, Head of Digital, BOXRAW.

Improve synergies between marketing and ecommerce teams

By harmonizing marketing and e-commerce data, tools, and workflows, the integration streamlines daily operations and allows for building smarter digital relationships that enhance customer satisfaction and foster the achievement of marketing and e-commerce goals.

Ready to get started?

Getting started with the Nosto integration for Klaviyo is easy. Simply go to the integration section and hit ‘Klaviyo’. Read our help article for further guidance.

Interested in Nosto 

Not a Nosto user yet? Our team of ecommerce experts is ready to show you how Nosto’s CXP can elevate your online shopping experience. Book your demo now!

The post What’s new in Nosto: Enhanced Klaviyo integration for hyper-personalized shopping experiences across channels appeared first on Nosto.

We exist to create lovable commerce. Loved by those entrusted with delivering beautifully designed and executed commerce experiences. And loved by those receiving experiences as they interact with their favorite online brands. 

But we can only make commerce lovable for everyone if we achieve our mission: to make every impression relevant. In making every impression relevant, we can ensure every interaction between a brand and a human is intelligently personalized. 

From our founding in 2013 to becoming the world’s leading CXP 

While those founding mantras remain unchanged, things have moved quickly since we were formed over a decade ago. 

We’ve released thousands of product updates. Announced hundreds of game-changing technology integrations and partnerships. We’ve grown in size and location. We’ve acquired companies. We’ve advanced our proprietary algorithms and AI. 

And we’ve helped global commerce brands deliver billions of dollars in online revenue. 

But as we’ve evolved, we’ve also seen the needs of brands and retailers evolve. Technology consolidation is more acute. Monolithic and archaic platforms are out: nimble, powerful platforms, with simplicity, scalability, and cost-effectiveness are in. And holistic data actionability remains a prevalent battle. 

Flexible, frictionless, intelligent commerce

Shoppers crave personalized experiences more than ever, but brands and retailers have lacked a single platform to manage the intelligence and actionability required to deliver on those demands. It is this duality that continues to inspire our product roadmap, positioning and brand identity.

So now, at the start of 2024, we feel it’s right to bring all of our successes, learnings, people, and technologies under a new brand identity and product positioning that is fit for the now and ready for the future.

2024: A new chapter for Nosto

So what’s happening?

1. A new brand identity 
2. A new tagline
3. experience.AI becomes the neural core of our CXP
4. A market-leading integrated UGC offering 
5. A new and streamlined platform user interface 

1. A new brand identity

The new brand identity will come to life across all of our channels and every touchpoint. Let’s look at what’s changing. 

Logo

We’re excited to introduce our new logo for 2024. Our logo has always embodied the meaning of our name (Nosto; Finnish; to uplift, to raise), and that’s why we’ve always had a prominent arrow pointing upwards to represent the uplift our technology delivers for online brands and retailers. This isn’t changing for 2024. 

Our new logo is designed to:

• Value our heritage and always uplift. The logo represents the core sentiment of ‘uplift’ and helping brands grow. 
• Represent a new chapter for Nosto. After several acquisitions, a logo change signifies the bond of everyone and everything; we’ve combined companies, people, and technologies. 
• Deliver a vibrant modernity. Sleek, modern, understatedly powerful, clean, unfussy. These are the positive emotions our logo evokes and those our customers associate with our platform. 
• Symbolize our AI. The arrow is extrapolated into our graphic language with the lines grouped into four sets of four, representing the strides we’ve made in AI across the four key pillars of predictive AI, semantic AI, visual AI, and generative AI.

Colors

A small update has taken place to our color palette. Firstly, our magenta has evolved. It’s more muted and mature, but still carries our heritage into this new chapter. This is our key accent color. Used to add personality in places where it matters.

Other colors have been chosen to best represent our strive toward our new modernity, work better together in multiple contexts, and are still rich, impactful, and vibrant. 

Typeface

Our typeface has also evolved. Our new header font is Forma DJR (replacing Aeonik) and our body copy font is Albert Sans (replacing Apercu Mono). 

Imagery 

Real-life first, illustrative second. 

When it comes to our imagery, you’ll see real people. Real examples of commerce experiences. This is because authenticity and relevance are critical to our purpose and mission. 

When we talk about our customers, we use real images.

When we talk about our platform, you’ll see our actual platform. We’re proud of the way it looks and proud of how easy it is to use. So there are no photoshopped mock-ups. If you see a platform image, that’s what you’ll get when you use it. 

When we talk about our company and our people, you’ll see actual employees. 

And when we illustrate our platform’s capabilities, you’ll see custom illustrations by our in-house brand team. 

2. A new tagline: Experience Intelligent Commerce 

This is our strapline and mantra. We want everyone to experience intelligent commerce. And we’re not using these words simply because they sound (or look) good together. They mean something to us. 

Experience. We use this as a noun and a verb. It reflects the human behind, or in front of, the commerce experience. This links to our mission of making every impression (ergo: experience) relevant. 

Intelligent. This refers to our technology and AI that powers every single commerce experience through Nosto. And this links to our vision of a world where every interaction between a brand and human is intelligently personalized. 

Commerce. This is who we are at our heart. It’s our platform and it’s why we exist. This links to our purpose of making commerce lovable for everyone. experience.AI, our core platform, is trained specifically on retail and commerce data, differentiating us from generic experience platforms.

3. experience.AI becomes the neural core of our Commerce Experience Platform

experience.AI is the neural AI core powering our Commerce Experience Platform (CXP). It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. And, of course, manage everything from a single platform.

experience.AI is made up of four distinct capabilities: 

1. Data Engine. This brings together your owned commerce data and lets you import and integrate additional data through our extensive APIs, bringing understanding and actionability to large datasets. 

2. Artificial Intelligence (AI). Our AI is made up of four key competencies: Predictive AI, Semantic AI, Visual AI, and Generative AI. This AI engine powers every feature of our platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

3. Business Intelligence (BI). Our Business Intelligence tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with our UGC Monitoring.

4. Dynamic Targeting. This enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with our Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling.

Billions of behavioral profiles train experience.AI 

experience.AI captures billions of online signals specific to every shopper when they interact with your website, content, and products. These online signals, such as page views, clicks, add-to-carts and cart events, transactions, times, product returns, log-ins, cart abandonment, site abandonment, search queries, filtering and sorting, sign-ups, and location data are all stored in individual behavioral profiles. We then take the behavioral profiles and use this data to fuel the machine learning models within experience.AI.  

The behavioral profiles accumulate for 36 months for each site or store. This ensures optimal results and understanding of annual and seasonal behaviors. 

The more online signals captured and behavioral profiles created = the more powerful and predictive experience.AI becomes. The more powerful and predictive experience.AI becomes = the more personalized the commerce experiences become. 

Action data with the Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it by way of our Experience Clouds. Here, you’ll find all the modules that allow you to create specific experiences.  

Product Experience Cloud

• Product Recommendations
• Personalized Search
• Category Merchandising 
• Dynamic Bundles
• Personalized Emails 

Content Experience Cloud

• Content Personalization
• Behavioral Pop-Ups
• UGC Publisher Center
• Ambassador Builder

4. An integrated personalization and UGC offering for commerce 

Two of the largest challenges for digital commerce remain content velocity and content performance. Our platform is solving these challenges by integrating our personalization and user-generated content (UGC) solutions into a single platform. 

Today’s consumers expect online interactions with brands to be both personalized and authentic. Amid this backdrop, brands face a mounting challenge in capturing the attention of scroll-happy shoppers who have developed exceedingly high expectations, yet have a low trust in brands.

Obtaining enough (and the right kinds of) data, content and delivery methods to produce relevant experiences for individual shoppers is expensive and resource-intensive—making it an unreachable goal for most retailers.  

By being the first in the commerce experience space to offer UGC natively alongside search, merchandising, and product recommendations we are helping brands meet the ever-increasing expectations of their shoppers and allowing them to seamlessly leverage UGC to further personalize user experiences all while building brand advocates and loyal customers along the way.

As part of experience.AI, our new UGC Monitoring module gives all brands and retailers the ability to see what valuable content is being created, and shared, across more than 25+ social media channels (including TikTok, Meta, X, YouTube), and then embed that UGC into their product discovery strategies. 

As part of our integrated personalization and UGC offering, every single new and existing customer will get access to UGC Monitoring so they can take valuable user-generated content and use that anywhere in the commerce experience—all from a single platform. 

Adding Visual UGC to our CXP reflects the shift from brand-centric strategies to customer-centric strategies, helping brands make their commerce experiences more relevant and authentic. 

5. A new and streamlined platform user interface 

A new and streamlined platform user interface has been launched to support our rebranding and product positioning. 

In addition to visual changes to align with the new brand, the interface will feature a more intuitive navigation and unlock additional information and features for users, such as UGC Monitoring. Our product naming has also been updated to reflect our new product positioning.

The changes in the user interface realize our ambition of a single platform for complete commerce experience management. Intelligence, targeting, and actionability are all managed from a single tool.

The post Nosto’s brand and product evolution appeared first on Nosto.

Given this context, Visual UGC stands out as a powerful tool for inspiring shoppers and instilling confidence in their purchase decisions. Nevertheless, in the ecommerce landscape, every click plays a crucial role in driving conversions. So, how can you effectively capitalize on these high-purchase intent moments to increase revenue?

We’re here to introduce the Shopify add-to-cart option—enabling Shopify brands to streamline the path to purchase by allowing shoppers to add products to their cart directly from Visual UGC widgets!

Turn your visual user-generated content into a conversion powerhouse

Today’s shoppers demand a fast, seamless experience on any device. When they discover a product they like, they don’t want to click through multiple pages; they want to quickly add it to their cart right from where they are. This is precisely why we are excited to announce the release of our new Shopify add-to-cart option.

With the Shopify add-to-cart button, you won’t miss a beat. Shoppers can effortlessly select their preferred size and color, and directly add the tagged product to their cart from within the UGC widget, precisely when they are most inclined to buy.

The results? By streamlining the path to purchase, you transform inspiration into action, leading to higher impulse purchases, an increased add-to-cart rate, more conversions, and ultimately, greater revenue.

How it works

Customize the design as much (or as little) as you want

You can enable the Shopify add-to-cart option for each widget individually, and receive a default layout for each widget template. From there, you have the flexibility to fully customize the look-and-feel using our custom code editor. Alternatively, you can create entirely custom add-to-cart experiences from scratch using our blank canvas widgets.

Seamless product variants mapping

Nosto UGC already maps product variant values such as colors and sizes, so you don’t need to go through the hassle of fetching these values, and you can get started right away. If you need to make any adjustments, don’t worry; you can easily map your own values to Nosto.

How to get started  

1. Ensure that all your product variants are mapped to Nosto, and then navigate to Settings > Shopify add-to-cart to review the settings. 
2. From there, simply enable the Shopify add-to-cart feature for the desired widgets by accessing Widget > Expanded Tile.

Not using Visual UGC?

If you’re an existing Nosto client on Shopify and are curious to learn more about Visual UGC, reach out to your Customer Success Manager to schedule a product tour!

Interested in Nosto?

Not using Nosto yet but want to learn how Visual UGC can impact the success of your online store? Contact our team of ecommerce specialists to learn more.

The post What’s new in Nosto: Enabling Shopify brands to shorten the path to purchase with add-to-cart for Visual UGC appeared first on Nosto.

• How much have we saved on content production since implementing UGC? 
• How does the average time it takes to publish our UGC content compare to the time it takes for our original brand content? 
• Which products, brands, or categories most frequently appear in our UGC?

Content production metrics can provide answers to these questions. But with a plethora of metrics to sift through and limited resources, keeping tabs on performance can be challenging. 

That’s where our new Content Dashboard comes in. Launching with over twenty new trackable content production metrics for an even deeper dive, it streamlines the tracking of all of these, making it easier to monitor ongoing processes, costs, and productivity—while allowing users to compare these metrics to other types of content performance for a holistic view of your UGC’s value.

Exploring key production metrics in the Content Dashboard and considering practical applications

The Content Dashboard offers a comprehensive view of your user-generated content activity through an overview page that presents a summary of production insights spanning Tiles, Assets, Rights Management, Tags, and Commerce. Additionally, you can delve deeper into each area for detailed metrics and track trends over time with dedicated reports.

But enough talking, let’s dive in and explore the key metrics available in the Content Dashboard:

Ready to get started?

Already using Visual UGC? Getting started with production metrics is easy—just go to the Analyze section and click on the Content Dashboard!

If you are an existing client curious to learn more about Visual UGC, get in touch with your Customer Success Manager to get a product tour!

Interested in Nosto?

Not using Nosto yet but want to learn how Visual UGC can impact the success of your online store? Contact our team of ecommerce specialists to learn more.

The post What’s New in Nosto: Unlocking UGC production metrics with the Content Dashboard appeared first on Nosto.

And so, we are pleased to announce that we’ve enhanced the applications of our merchandising rules! Now, in addition to search results and category pages, users can also apply merchandising rules to product recommendations.

Keep reading to discover how this will enable you to accelerate stock movement and demand less time tweaking your site.

Gain even more control over recommended products by adding merchandising rules to the mix

Currently, to set up a product recommendation, you can choose one of our machine-learning algorithms, such as bestseller, browsing history-related, or cross-seller. This algorithm then generates a curated list of products. To refine this selection, you have the option to configure filters, allowing you to include or exclude products based on their attributes, like brand, category, margin and more.

What’s changed?

Starting today, all our users have the added ability to integrate merchandising rules into their recommendations strategy, allowing them to boost or bury products in a specific recommendation placement or across all placements

How it works? 

Merchandising rules act as a weighting mechanism, based on both product attributes such as  category, brand, size, and price—and performance metrics such as conversion rate, margin, and inventory turnover. By mixing and adjusting these elements, you can tailor them to fit any merchandising scenario. Once you’ve crafted the perfect blend and applied it to a specific recommendation or extended it across all, the sequence of products in recommendations is reordered. This boosts the visibility of the items aligning with the merchandising rule, all the while respecting the initial algorithm and any filters applied to recommendations.

The best part? With just one click, you can effortlessly extend the same merchandising rule to your search results and category pages, saving you time and effort. 

What use cases can be solved by leveraging Merchandising rules for recommendations?

You might be thinking, ‘What can these merchandising rules really do for me?’. Well, they’re super flexible and let you set up tons of different scenarios. Below, we’ve outlined a couple of common ones to give you an idea.

• Boost visibility of new and timely collections to accelerate stock turnover

When launching a new collection, selling quickly is key to prevent discounts later. The success of such releases depends largely on the visibility it receives. Beyond marketing efforts, align your site merchandising to boost the visibility of these new products in the customer journey. Setting up a merchandising rule to boost products from this collection in your recommendation slots helps achieve that goal in just a few clicks.

Pro tip: To fine-tune the success of your collection launch, you can add another rule in the mix to ensure you’re promoting products with stock available for most of its SKUs.

• Deliver a cohesive user experience that drives revenue during promotions

During promotional periods, aligning your website’s merchandising with cross-channel communications is crucial. With just a few clicks, you can schedule a merchandising rule to boost discounted or promotion-tagged items in your recommendation slots, category pages, and search results. This consistency ensures a cohesive user experience across all touchpoints, facilitating on-site retention and ultimately driving conversions.

Pro tip: Use performance metrics to spotlight high-margin discounted products and optimize your promotion campaign for maximum profit.

Scale your merchandising efforts for greater impact and time savings using a global rule

If you have access to Product Recommendations, Search, and Category Merchandising features, you can easily deploy a unique merchandising rule simultaneously across all three product discovery pillars with a single click! 

These centralized merchandising controls simplify your work, freeing up more time for other tasks while also amplifying the impact of your merchandising strategy through a unified site-wide experience.

How can you measure success?

The impact of merchandising rules can be appreciated in various ways. For example, when launching a new collection, ensuring the visibility of these items across your site can be complex and time-consuming without merchandising rules, given the manual work involved. Merchandising rules simplify this process, however, helping you prioritize these items swiftly, thus optimizing your work efficiency. 

Additionally, you can evaluate the success of your merchandising strategy itself. In this case, an A/B test comparing your rule in place versus another rule or no rule at all will allow you to assess its impact and optimize your blend.

Ready to take your merchandising to the next level? 

If you’re already a Nosto client, great news! Merchandising for recommendations is now included at no extra cost for all our product recommendations users. Just go to Recommendations > Rules in the Nosto backend.

Don’t hesitate to contact your Customer Success Manager. They can help you kick-start your journey with merchandising for recommendations and show you how to amplify its impact on your search and category pages.

New to Nosto or interested in our merchandising capabilities? Request a demo with us today.

The post What’s New in Nosto: Merchandising rules for Product Recommendations appeared first on Nosto.

—

New York, September 14, 2023—Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with Shopify’s cross-border management tool, Shopify Markets.

Shopify Markets gives merchants the unique ability to sell to multiple countries all from a single store, localizing storefronts, calculating duties and taxes, automatically updating local pricing, complying with regulations, handling cross-border complexity, and making shipping easier and more cost-effective. 

First personalization solution to integrate with Shopify Markets 

Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience (search, merchandising, content personalization, product recommendations, dynamic ‘shop the look’ bundles, and user-generated content) for each market they serve–and manage them from a single platform. 

“We’ve been partnering with Nosto to enable businesses to go global. For larger merchants, a seamless integration with Shopify Markets and our ecosystem partners is essential. We are thrilled to announce Nosto now integrates with Shopify Markets, enabling merchants to leverage Nosto’s personalization capabilities to create unique experiences tailored to international buyers. This is a big step forward in helping our shared customers accelerate their international sales growth,” says Rohit Mishra, Director of Product, Shopify Markets. 

Localization challenges for online brands 

Brands that have expanded internationally often face multiple challenges in their quest to build a personalized experience for all their customers. These challenges typically encompass pricing and currencies, localized content, product availability, translations, and multi-market management of reporting and intelligence.

Currency and pricing are often dealt with at a global level, utilizing multiple price points in different currencies or even within the same currency. Employing third-party services for this task frequently leads to issues and inconsistencies when rendering them on results pages, search filters, and product detail pages (PDPs). Challenges also arise when setting up the optimal experience on the site in the backend, especially when considering filtering options and sorting rules.

When it comes to localized content and catalogs, adapting to market-specific trends can be challenging. This includes accounting for seasonal shopping differences in various regions, local holidays, and other region-specific factors.

Translating product data within the same Shopify account can result in limitations, for example with site search functionality. Products may not be found, returned results might be inaccurate, and setting up filters in multiple languages can quickly become a manual and non-scalable process.

In terms of multi-market management of reporting and intelligence, merchants are often unable to obtain market-specific insights, only receiving a broad account overview. This inherently means that leveraging the full power of personalization becomes difficult, demanding substantial manual effort.

Flexibility meets control for multi-market personalization management in a CXP

With Nosto’s native integration with Shopify Markets, brands are able to automatically set up individual commerce experience accounts for each country / language combination, opening the door for market-specific personalization strategies and management for those regions. This has four key benefits for brands. 

Firstly, it means more control. Brands can control what customers see and use the full capabilities of Nosto in all set-up languages. 

Secondly, it gives more detailed intelligence from each market’s personalization strategy. Brands gain access to specific insights into how customers interact with their store and products for each market. 

Thirdly, it provides automated triggering. This means Nosto will feed each account with market-specific product data, including language and price, and trigger the right account depending on the customer’s location and chosen language.

Finally, it gives flexibility. Brands can choose to simply copy over their global personalization campaigns and settings from all CXP modules (Search, Category Merchandising, Product Recommendations, Content Personalzation, Dynamic Bundles, Pop-Ups) to the local markets, start from scratch to build a unique commerce experience tailored for every market, or combine both approaches. 

“Our partnerships with Shopify, and merchants who’ve built their stores on the platform, are some of the most important to us,” says Frank Zimmermann, Global Head of Partnerships at Nosto. 

“The integration with Shopify Markets, and being the first personalization vendor to fully integrate end-to-end, shows our commitment to Shopify merchants looking to grow internationally without sacrificing control over their personalization and commerce experience initiatives in local regions.”   

Full control of multi-market personalization is now a reality for brands leveraging the power of Nosto’s CXP and Shopify Markets.

For more information on Nosto’s CXP and Shopify Markets, visit: www.nosto.com/shopify-markets 

For more information on Shopify Markets, visit: www.shopify.com/markets 

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, Salzburg, and Helsinki.

About Shopify
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

Media Contact
Uday Radia uradia@cloudninepr.com

The post Nosto announces full end-to-end integration with Shopify Markets, giving commerce brands complete control and flexibility over multi-market personalization appeared first on Nosto.

Why should brands embrace TikTok content?

While other major social media platforms are experiencing slower growth, TikTok continues to thrive. Its exponential rise in popularity among Millennials and Gen Z generations, renowned for their heavy smartphone usage and trend-setting behavior, has played an instrumental role in this success. Brands targeting these demographics must align their content strategies with their customers habits and preferred platforms, making TikTok an ideal platform to connect with them. 

However, the popularity of TikTok is not the only reason brands should leverage its content. The nature of TikTok’s video format makes it incredibly powerful for engagement. Research has shown that combining user-generated videos with official brand content can boost engagement by an impressive 28%.

Leveraging your TikTok brand content made easy

If your brand is creating content for TikTok or plans to do so in the near future, it’s crucial to maximize the value of this highly engaging content across other channels. One particularly effective strategy to leverage your TikTok brand content is by incorporating it on your website. TikTok videos are short, entertaining, and visually engaging, making them ideal for enhancing the interactive experience on your website and ultimately increasing user engagement and overall site stickiness.

How to sync your TikTok brand content with Nosto?

​​With our latest integration, incorporating your TikTok brand content into Nosto’s Visual UGC solution is now easier than ever. With just one click, you can connect your TikTok account to Nosto, enabling automatic synchronization of your brand content published on TikTok with our platform. This integration allows you to effortlessly distribute your TikTok content across multiple marketing channels, such as your website and event screens.

What about TikTok UGC?

Remember the statistic mentioned earlier? Combining brand video content with user-generated videos can have a powerful impact on engagement (+28%). That’s why, besides your brand content, it’s important to leverage TikTok content created by your community. User-generated TikToks bring authenticity and evoke consumer envy, resulting in higher conversions. 

How to sync TikTok UGC with Nosto?

While TikTok doesn’t currently allow content discovery from accounts not connected to the Nosto Visual UGC platform, we provide alternative solutions for importing TikTok UGC. You can use the Visual UGC Chrome Extension for TikTok to add content into the VUGC platform. 

You can also manually create a tile within the platform to incorporate the TikTok UGC.

Managing the rights associated with this content is essential and should be approached in the same way as your other user-generated content.

The post What’s new in Nosto: Easily leverage your TikTok brand content across the customer lifecycle journey appeared first on Nosto.

Easily identify the impact of UGC widgets across all your digital properties with Google Analytics 4 plugin

There is no denying that Google Analytics is the ultimate platform for tracking website performance, which is why it reigns as the most widely used analytics tool globally. 
Since UGC widgets form an integral part of your web content, it becomes crucial to comprehend their influence on customer interactions and ultimately web performance. And what better way to gain these valuable insights than by harnessing the power of the same analytics tool you depend on to track all your website pages?

To support your need for deeper insights, we have developed the Google Analytics 4 plugin. Once connected, this plugin seamlessly sends your widget interaction data to Google Analytics 4 for processing into reports. But, before delving into reports and dashboard capabilities, let’s take a step back and explore the key metrics that underpin these insights.

Key metrics to measure the success of your UGC widgets

There are several metrics you should be monitoring to understand the impact of UGC widgets on your web success and to optimize your strategy.

Widgets’ reach

First and foremost, it is essential to assess whether your customers are actually seeing your widgets and whether the reach is substantial enough to make an impact on the performance of your website or email.

How to measure? 

How to interpret? 

If the metrics for widget reach are too low, it is important to review if the triggering conditions are too narrow or if any technical issues are hindering the loading of the widget or tile. 

Widgets’ engagement

Next, it is important to evaluate whether your users are actively engaging with your widgets. It helps you discern which widgets are performing well and what content is particularly resonating with your audience.

How to measure? 

How to interpret? 

Engagement with widgets can be influenced by various factors, including their placement on the page, the design, the tile’s content, and if it’s personalized or not. Running an A/B test will be key to making the right adjustments.

Widgets’ impact on conversions

The holy grail of marketing is ROI, so it is crucial to understand how UGC influences conversions.

How to measure? 

How to interpret? 

When it comes to making or breaking a sale, several factors come into play. Key elements such as well-designed product pages, streamlined checkout processes, excellent customer support, and clear return and shipping policies all contribute to a positive purchasing experience for customers, ultimately influencing their decision to buy.
That’s why to gauge the effectiveness of your widgets in driving sales, it’s valuable to consider other influential metrics such as Product Views and Add to Cart and not solely conversions.

Streamline your reporting process with our out-of-the-box dashboards

At Nosto, we provide Visual UGC users with out-of-the-box dashboards and reports that combine data from Google Analytics augmented with Nosto-specific insights. Our high-level dashboards cover Performance, Commerce, and Email, while more granular dashboards analyze individual tiles, widgets, and terms & tags. Users also have the option to directly report on Visual UGC data within their Google Analytics account.
These tools enable users to make data-driven decisions and gain actionable insights to optimize UGC strategies and drive better results.

Connect Nosto’s Google Analytics 4 plugin to your Google Analytics account

Tracking UGC events with Google Analytics 4 is a simple process. To get started, navigate to the Visual UGC Admin Portal, go to Plugins, select Google Analytics, and choose the Google Analytics 4 version.
For a smooth setup, we highly recommend following the step-by-step instructions provided in our comprehensive getting started help article.

The post What’s new in Nosto: Google Analytics 4 plugin available for Visual UGC appeared first on Nosto.

Today, we are thrilled to announce the release of our first generative AI-powered innovations at Nosto: Generative Synonyms and Generative Copy for product recommendation titles. 

Deliver superior search relevancy effortlessly with Nosto’s Generative Synonyms

The importance of synonyms in search relevancy

Synonyms are to search what seasoning is to cooking. Just as spices help chefs fine-tune the taste of their dishes, synonyms empower retailers to tweak the relevancy of their search. They provide guidance to search engines by indicating which terms can be equivalently matched, even if the exact terms are not present in the content. 

For instance, let’s imagine your users search for “cologne” but this specific term is not included in your records. As a retailer, this scenario is a significant concern as it may result in zero search results and ultimately lead to site abandonment. To overcome this challenge, creating a synonym for “cologne” with the term “perfume” can be an effective solution. This way, you can ensure that users receive relevant search results, improving their search experience and overall satisfaction. 

Nevertheless, the process of synonym creation is substantial as it requires extensive analysis to identify terms that necessitate synonym matching, discover suitable counterparts, and create them accordingly. This task can be especially challenging if your team is not fluent in different languages or familiar with trending terms. It requires a deep understanding of the target audience and their language preferences to ensure accurate synonym matching.

The good news is that, at Nosto, we have you covered with our new Search feature: Generative Synonyms. Keep reading to discover how it will revolutionize your search experience, eliminating manual effort and ensuring accurate results.

Introducing Generative Synonyms

What is it? 

Generative Synonyms is a powerful combination of Nosto’s proprietary predictive AI and the latest advances in generative AI to automatically suggest synonyms for deeply relevant shopping experiences.

How does it work?

Firstly, Nosto’s AI generates synonym suggestions based on our behavioral data processing. This method analyzes all of a store’s queries and any subsequent purchased products, aiming to find synonyms by linking the phrases used in the queries and the names of the products bought afterwards.

For instance, if someone searches for ‘Cologne’ and then purchases a product called ‘Fresh Perfume,’ three synonym pairs would be created:

‘Cologne’ < – > ‘Fresh Perfume’ 

‘Cologne’ < – > ‘Fresh’

‘Cologne’ < – >  ‘Perfume’

These synonym pairs are ranked based on their frequency, which is exposed in the backend of Nosto.

Nosto then selects a maximum of 100 such pairs, which are filtered through ChatGPT’s Large Language Model and generative intelligence to achieve superior relevance.

Finally, merchants get access to a list of highly relevant synonym suggestions, which they can easily review and select the desired synonyms to put in place.

Importantly, merchants retain the option to choose between one-way or two-way synonyms based on their preferences. Furthermore, they have the freedom to make adjustments to the suggestions or add any other important terms they deem necessary.

Merchants keep control over their synonyms, ensuring flexibility to fit any business specificities.

Why should you leverage Generative Synonyms for your onsite search?

• With Nosto’s advanced AI capabilities and the latest advancements in generative AI, you can effortlessly achieve the highest level of accuracy in synonym generation. This ensures that the desired products are effectively surfaced to shoppers in search results, leading to enhanced site retention and increased conversion rates.
• By leveraging Generative Synonyms for your onsite search, you can automate the synonym creation process, saving valuable time to focus on other important tasks.

Generate engaging product recommendation titles in seconds with the help of AI

Finding the right title for your product recommendations can be challenging as you try to craft the best copy to support the success of your slot.

A good title should effectively communicate why a shopper sees those recommended products, whether it’s based on their browsing history, purchase behavior, or other relevant factors. It should also highlight the featured items in a compelling way, showcasing their unique attributes like being part of a specific category such as “summer essentials.” Lastly, the title should provide a clear call to action or convey the intended purpose of the recommendation, motivating the shopper to take the desired action, such as “Complete your look with these best-selling glasses.”

This process may take time and effort, and seeking assistance and inspiration is perfectly OK. Even the most creative minds need a spark to ignite their ideas!

To assist you, however we are excited to introduce an additional innovation that leverages OpenAI’s ChatGPT: Generative Copy for product recommendation titles. With this new tool, you’ll have the ability to streamline the copy creation process and save time by generating compelling AI-powered copy specifically designed for your product recommendation titles.

How does it work? 

In the recommendation creation view in Nosto’s back-end, you’ll find a new button labeled “Generate title.” By clicking this button, a modal will open, allowing you to fill in information such as the target language, vertical, and the desired level of creativity.

In addition to these elements, Nosto provides ChatGPT with further information, including the recommendation type, page type, and target segment audience. These comprehensive inputs enable the generation of the most accurate title suggestions for you to choose from or edit and adapt to your brand’s voice.

Pro tip

• If you have already typed a title in the title field, such as “Best sellers,” the tool will create synonyms based on your input, combined with the previously mentioned inputs.
• For retailers selling internationally, this tool can be particularly valuable as it facilitates easy translation of titles with high quality. Since Large Language Models consider the context of where the title is used, the translation quality is often superior to regular translator tools. This saves you a significant amount of time, allowing you to focus on other important tasks.
• Take advantage of our AB test feature to run experiments on your product recommendations titles. This way, you can compare different variations and determine which titles perform the best in terms of engagement and conversion.

The post What’s new in Nosto: Discover our latest innovations with generative AI for streamlined workflows and superior commerce experiences appeared first on Nosto.

And that’s just the beginning! We have big plans for Data Extractor, and have more exciting features and capabilities coming soon. Keep reading to learn more about how Data Extractor can take your search to the next level.

The importance of clean product data

When you connect Nosto’s platform to your online store, we receive a lot of great product data, including everything from patterns and fit, to promotions and more. This data is a goldmine when it comes to improving product discovery, allowing you, for instance, to use it as a merchandising ranking factor to promote certain products at the top of category or search pages. 

However, not all of this data is clean or well-processed, which can be a major challenge. As you can see in the screenshot below, important product attributes are being stored under Tag 1 or other fields, and are poorly labeled which makes it hard to harness. 

If you’ve ever struggled with messy or poorly processed product data, you know just how frustrating it can be. With Data Extractor, these challenges will become a thing of the past!

So, what is Data Extractor?

Data Extractor is a new tool integrated into the Catalog Explorer feature (Catalog Explorer → Settings → Data Extractor), which allows you to extract any product data and generate separate fields for attributes, making this invaluable data more usable. 

Extracting desired attributes as separate data fields with Data Extractor is as simple as ABC. Just choose the field where your desired attributes are currently located, specify the separator (e.g. “:” for an attribute like “Style:Oversized”), and your new data fields will be ready after the next re-indexing. Check our help article to learn more.

How can you leverage Data Extractor to improve your Search experience? 

Currently, Data Extractor primarily focuses on improving your Search experience, but more possibilities will be released for other Nosto modules soon. For now, let’s delve into how you can use this new capability to improve your site search.

• Improve search relevancy adding more searchable fields

Nosto’s Search engine finds search results by matching the user’s searched keywords in your product data defined in Searchable Fields (Search → Settings). By defining new attributes like “color” or “fit” as searchable fields, the search engine has more valuable data to match against user search queries, resulting in more accurate and relevant search results.

• Optimize user experience with more facets on search results page

Facets on the search results page allow users to filter down search results by different product attributes or categories. By using Data Extractor, you can easily add new attributes to your facet managers to improve the user experience with relevant facets, enabling them to quickly find the product they are looking for and drive higher conversions. To access Facet Managers, go to Search > Settings > Facet Managers.

• Enrich your merchandising rules with more ranking factors

Nosto’s Search allows you to fully control search result rankings and boost products that are important for your business. With Data Extractor, you can easily enrich your list of ranking factors by adding any relevant product attributes. For example, you can boost shirts with short sleeves to the top of the results page.

• Enhance your search design by building custom front-end template elements

Make use of the new attributes you’ve added through Data Extractor by incorporating them into certain front-end elements, such as displaying color swatches in the facets instead of just text.

Ready to get started? 

It’s time to make use of all your product data and optimize your site’s search experience! 
If you are already a Nosto client, connect with your dedicated CSM to start using Data Extractor today, or to receive a personalized tour of Nosto’s Search capabilities.

And, if you’re not yet a Nosto user, our team of ecommerce experts is ready to show you how Nosto’s Search can elevate your product discovery. Book your demo now!

The post What’s new in Nosto: unlock the full potential of your product data with Data Extractor appeared first on Nosto.