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New York, March 19, 2024—Nosto, the leading Commerce Experience Platform (CXP), today announced a new integration with Klaviyo, empowering retailers to build highly personalized shopping journeys that maximize marketing KPIs and boost ecommerce revenue.

This new integration simplifies coordination between marketing and ecommerce teams by connecting their tools, data, and workflows, empowering smarter shopping experiences across onsite, email, and SMS. This means more personalized and cohesive experiences, improving customer journeys and fueling long-term relationships and revenue growth.

“This new integration brings intelligent commerce experiences to life. Customer-centric brands now have an enterprise-grade solution to foster holistic, personalized, and smart digital relationships for sustained growth and profitability,” says Frank Zimmermann, Global Head of Partnerships, Nosto.

By integrating the two technologies, brands can import Klaviyo’s segments and email lists into Nosto and provide a hyper-personalized onsite experience for marketing traffic. For instance, they can resurface email or SMS content, such as VIP promotions, through the likes of onsite banners, top headers, and more, reducing exits and boosting conversions. Additionally, they can have category pages, search results, and product recommendations highlight relevant items within a given marketing campaign, improving the product discovery experience.

In addition, brands can create highly relevant email and SMS campaigns with personalized content, considering shoppers’ behaviors and affinities, such as color and size preferences, using Nosto’s segment details within Klaviyo, ​​driving click-throughs.

“The two-way integration not only allows us to gain even more insight into our Klaviyo segments by enriching them with Nosto’s behavioral data, but it also enhances the customer experience by tying up the customer journey more cohesively. By targeting key Klaviyo segments with hyper-relevant product recommendations on site, we can significantly increase performances and customer satisfaction” Lee-Anne Harris, Marketing Director, Savile Row—a joint client leveraging this new integration.

Customers who use both Nosto and Klaviyo can also re-engage potential buyers by sending timely Klaviyo emails and SMS messages triggered by abandoned search events captured by Nosto (regardless of the search provider used), ensuring that no potential sale goes unmissed. 

“The new Klaviyo integration allows us to track previously untapped user activities, such as abandoned onsite searches, further strengthening our range of website abandonment flows to ultimately get users back to site and convert,” says Nathan Pugsley, Head of Digital, BOXRAW—a joint client leveraging this new integration.

“The updated Nosto integration opens up exciting possibilities for our mutual customers, allowing them to create hyper-personalized experiences at scale, said Anne Prins, VP of Platform Expansion at Klaviyo. “Being able to connect with users consistently across all channels aligns perfectly with our aim to build smarter digital relationships.” 

Read more about what’s possible with Nosto and Klaviyo here.

About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands intuitively designed tools to increase their online revenue through end-to-end commerce experience management.With experience.AI, Nosto helps brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences. 
Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, O’Neil, New Era, Raddison, Marc Jacobs, Virgin Australia, Belstaff, The Travel Corporation, Dermalogica, FIGS, Disney, SikSilk, and Todd Snyder.

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Shopify Enterprise merchants using Nosto’s CXP for commerce experience optimization over the last twelve months have seen a +20% increase in visits to their online stores and a +69% increase in product recommendations shown, leading to a +33% increase in online revenue generated with Nosto. 

Princess Polly, one of the enterprise Shopify merchants leveraging Nosto, speaks to the efficacy of its solution “With Nosto, we’re truly leveraging customers’ shopping preferences. We understand that our product catalog is quite extensive, which might lead to decision fatigue for our customers. So, having Nosto deliver products that are likely to convert, that we know our customers want to see, is very impactful and has been a great source of revenue”, says Claire Miller, Ecommerce Manager of Princess Polly.

Additional enterprise Shopify retailers using Nosto’s CXP include Culture Kings, Todd Snyder, Faherty Brand, and Arhaus. 

“Shopify has successfully expanded its focus towards servicing enterprise retailers with complex requirements and global presence. Nosto’s CXP has proven to be an excellent fit for the enterprise retailer segment, and the results in 2023 show that enterprise retailers are, to a greater extent, choosing both Shopify and Nosto,” says Jim Lofgren, CEO of Nosto. 

In 2023, Nosto launched the first-of-its-kind integration with Shopify Markets, enabling Enterprise customers on Shopify Plus to sell internationally with localized search and merchandising, currency conversion, pricing, and 1-1 personalization. 

“Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience for each market they serve–and manage them from a single platform. I believe this has been a crucial decision point for many global enterprise retailers,” says Jim Lofgren. 

experience.AI is at the heart of intelligent commerce 

experience.AI is the neural AI core powering Nosto’s CXP. It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. experience.AI is made up of four distinct capabilities. 

The real-time Data Engine combines owned and third-party commerce data for complete understanding and actionability of large datasets. The Artificial Intelligence (AI) engine comprises Predictive AI, Semantic AI, Visual AI, and Generative AI. This powers every feature of the platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

Business Intelligence (BI) tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with UGC Monitoring.

Dynamic Targeting enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling. 

From intelligence to actionability with Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it via the Experience Clouds. 

The Nosto Product Experience Cloud includes Product Recommendations, Personalized Search, Category Merchandising, Dynamic Bundles and Personalized Emails. The Content Experience Cloud includes Content Personalization, Behavioral Pop-Ups, UGC Publisher Center, and Ambassador Builder. 

An intuitive platform built for commerce 

Speed and ease of implementation make Nosto’s CXP the clear choice for merchants looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor. 

Read more about what’s possible with Nosto and Shopify here. 

[ENDS]

About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management. With experience.AI, Nosto helps brands enrich and activate customer, product and content data in real-time across personalization, product discovery, and user-generated content to deliver high-performing commerce experiences at scale. 

Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, Dermalogica, Belstaff, The Travel Corporation, BYLT Basics, Douglas, MUJI, Flight Center, Lord and Taylor, Vuori, FIGS and more.
www.nosto.com

Media Contact
Uday Radia, CloudNinePR
uradia@cloudninepr.com

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New York, March 6, 2024—Nosto, the leading Commerce Experience Platform (CXP) for global retail brands has launched its application on the VTEX App Store so merchants can benefit from a wealth of commerce experience modules in one click, helping them scale and grow their online stores. 

Global availability for VTEX brands 

The Nosto CXP app is available to download from the VTEX App Store now and gives merchants access to enterprise-ready search, merchandising, and personalization tooling that build more relevant and authentic online shopping experiences to increase customer loyalty, engagement, and revenue—and can be implemented in an instant. 

“Having Nosto in our ecosystem confirms our strong belief in the future of ‘Pragmatic Composability’. Our clients need to be free to complete our commerce offer with tools and partners that will positively impact their operations in terms of conversation rate, loyalty, customer experience, and profitability,” says Daniela Jurado, EVP of Sales & Marketing, North America at VTEX.

experience.AI is at the heart of intelligent commerce 

experience.AI is the neural AI core powering our CXP. It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. experience.AI is made up of four distinct capabilities. 

Our real-time Data Engine brings together your owned and third-party commerce data for complete understanding and actionability of large datasets. Our Artificial Intelligence (AI) engine comprises Predictive AI, Semantic AI, Visual AI, and Generative AI. This powers every feature of our platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

Our Business Intelligence (BI) tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with our UGC Monitoring.

Dynamic Targeting enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with our Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling.

“In today’s dynamic ecommerce landscape, the relationship between Nosto and VTEX represents more than just an integration—it’s a strategic alliance that empowers global online retailers to craft intelligent, personalized shopping experiences that resonate with customers,” says Frank Zimmermann, Global Head of Partnerships at Nosto.

“At Nosto, we’re on a mission to make every impression relevant. We’re constantly looking at tactical partnerships, such as this one with VTEX, to help us achieve that mission.” 

From intelligence to actionability with Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it via the Experience Clouds. 

The Nosto Product Experience Cloud includes Product Recommendations, Personalized Search, Category Merchandising, Dynamic Bundles and Personalized Emails. The Content Experience Cloud includes Content Personalization, Behavioral Pop-Ups, UGC Publisher Center, and Ambassador Builder. 

An intuitive platform built for commerce 

Speed and ease of implementation make Nosto’s CXP application the clear choice for merchants on VTEX looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor. 
You can read more about Nosto’s VTEX application here. It’s available to download in the VTEX app store now.

The post Nosto and VTEX launch Commerce Experience app, powering intelligent, personalized product discovery for online brands appeared first on Nosto.

We exist to create lovable commerce. Loved by those entrusted with delivering beautifully designed and executed commerce experiences. And loved by those receiving experiences as they interact with their favorite online brands. 

But we can only make commerce lovable for everyone if we achieve our mission: to make every impression relevant. In making every impression relevant, we can ensure every interaction between a brand and a human is intelligently personalized. 

From our founding in 2013 to becoming the world’s leading CXP 

While those founding mantras remain unchanged, things have moved quickly since we were formed over a decade ago. 

We’ve released thousands of product updates. Announced hundreds of game-changing technology integrations and partnerships. We’ve grown in size and location. We’ve acquired companies. We’ve advanced our proprietary algorithms and AI. 

And we’ve helped global commerce brands deliver billions of dollars in online revenue. 

But as we’ve evolved, we’ve also seen the needs of brands and retailers evolve. Technology consolidation is more acute. Monolithic and archaic platforms are out: nimble, powerful platforms, with simplicity, scalability, and cost-effectiveness are in. And holistic data actionability remains a prevalent battle. 

Flexible, frictionless, intelligent commerce

Shoppers crave personalized experiences more than ever, but brands and retailers have lacked a single platform to manage the intelligence and actionability required to deliver on those demands. It is this duality that continues to inspire our product roadmap, positioning and brand identity.

So now, at the start of 2024, we feel it’s right to bring all of our successes, learnings, people, and technologies under a new brand identity and product positioning that is fit for the now and ready for the future.

2024: A new chapter for Nosto

So what’s happening?

1. A new brand identity 
2. A new tagline
3. experience.AI becomes the neural core of our CXP
4. A market-leading integrated UGC offering 
5. A new and streamlined platform user interface 

1. A new brand identity

The new brand identity will come to life across all of our channels and every touchpoint. Let’s look at what’s changing. 

Logo

We’re excited to introduce our new logo for 2024. Our logo has always embodied the meaning of our name (Nosto; Finnish; to uplift, to raise), and that’s why we’ve always had a prominent arrow pointing upwards to represent the uplift our technology delivers for online brands and retailers. This isn’t changing for 2024. 

Our new logo is designed to:

• Value our heritage and always uplift. The logo represents the core sentiment of ‘uplift’ and helping brands grow. 
• Represent a new chapter for Nosto. After several acquisitions, a logo change signifies the bond of everyone and everything; we’ve combined companies, people, and technologies. 
• Deliver a vibrant modernity. Sleek, modern, understatedly powerful, clean, unfussy. These are the positive emotions our logo evokes and those our customers associate with our platform. 
• Symbolize our AI. The arrow is extrapolated into our graphic language with the lines grouped into four sets of four, representing the strides we’ve made in AI across the four key pillars of predictive AI, semantic AI, visual AI, and generative AI.

Colors

A small update has taken place to our color palette. Firstly, our magenta has evolved. It’s more muted and mature, but still carries our heritage into this new chapter. This is our key accent color. Used to add personality in places where it matters.

Other colors have been chosen to best represent our strive toward our new modernity, work better together in multiple contexts, and are still rich, impactful, and vibrant. 

Typeface

Our typeface has also evolved. Our new header font is Forma DJR (replacing Aeonik) and our body copy font is Albert Sans (replacing Apercu Mono). 

Imagery 

Real-life first, illustrative second. 

When it comes to our imagery, you’ll see real people. Real examples of commerce experiences. This is because authenticity and relevance are critical to our purpose and mission. 

When we talk about our customers, we use real images.

When we talk about our platform, you’ll see our actual platform. We’re proud of the way it looks and proud of how easy it is to use. So there are no photoshopped mock-ups. If you see a platform image, that’s what you’ll get when you use it. 

When we talk about our company and our people, you’ll see actual employees. 

And when we illustrate our platform’s capabilities, you’ll see custom illustrations by our in-house brand team. 

2. A new tagline: Experience Intelligent Commerce 

This is our strapline and mantra. We want everyone to experience intelligent commerce. And we’re not using these words simply because they sound (or look) good together. They mean something to us. 

Experience. We use this as a noun and a verb. It reflects the human behind, or in front of, the commerce experience. This links to our mission of making every impression (ergo: experience) relevant. 

Intelligent. This refers to our technology and AI that powers every single commerce experience through Nosto. And this links to our vision of a world where every interaction between a brand and human is intelligently personalized. 

Commerce. This is who we are at our heart. It’s our platform and it’s why we exist. This links to our purpose of making commerce lovable for everyone. experience.AI, our core platform, is trained specifically on retail and commerce data, differentiating us from generic experience platforms.

3. experience.AI becomes the neural core of our Commerce Experience Platform

experience.AI is the neural AI core powering our Commerce Experience Platform (CXP). It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. And, of course, manage everything from a single platform.

experience.AI is made up of four distinct capabilities: 

1. Data Engine. This brings together your owned commerce data and lets you import and integrate additional data through our extensive APIs, bringing understanding and actionability to large datasets. 

2. Artificial Intelligence (AI). Our AI is made up of four key competencies: Predictive AI, Semantic AI, Visual AI, and Generative AI. This AI engine powers every feature of our platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

3. Business Intelligence (BI). Our Business Intelligence tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with our UGC Monitoring.

4. Dynamic Targeting. This enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with our Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling.

Billions of behavioral profiles train experience.AI 

experience.AI captures billions of online signals specific to every shopper when they interact with your website, content, and products. These online signals, such as page views, clicks, add-to-carts and cart events, transactions, times, product returns, log-ins, cart abandonment, site abandonment, search queries, filtering and sorting, sign-ups, and location data are all stored in individual behavioral profiles. We then take the behavioral profiles and use this data to fuel the machine learning models within experience.AI.  

The behavioral profiles accumulate for 36 months for each site or store. This ensures optimal results and understanding of annual and seasonal behaviors. 

The more online signals captured and behavioral profiles created = the more powerful and predictive experience.AI becomes. The more powerful and predictive experience.AI becomes = the more personalized the commerce experiences become. 

Action data with the Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it by way of our Experience Clouds. Here, you’ll find all the modules that allow you to create specific experiences.  

Product Experience Cloud

• Product Recommendations
• Personalized Search
• Category Merchandising 
• Dynamic Bundles
• Personalized Emails 

Content Experience Cloud

• Content Personalization
• Behavioral Pop-Ups
• UGC Publisher Center
• Ambassador Builder

4. An integrated personalization and UGC offering for commerce 

Two of the largest challenges for digital commerce remain content velocity and content performance. Our platform is solving these challenges by integrating our personalization and user-generated content (UGC) solutions into a single platform. 

Today’s consumers expect online interactions with brands to be both personalized and authentic. Amid this backdrop, brands face a mounting challenge in capturing the attention of scroll-happy shoppers who have developed exceedingly high expectations, yet have a low trust in brands.

Obtaining enough (and the right kinds of) data, content and delivery methods to produce relevant experiences for individual shoppers is expensive and resource-intensive—making it an unreachable goal for most retailers.  

By being the first in the commerce experience space to offer UGC natively alongside search, merchandising, and product recommendations we are helping brands meet the ever-increasing expectations of their shoppers and allowing them to seamlessly leverage UGC to further personalize user experiences all while building brand advocates and loyal customers along the way.

As part of experience.AI, our new UGC Monitoring module gives all brands and retailers the ability to see what valuable content is being created, and shared, across more than 25+ social media channels (including TikTok, Meta, X, YouTube), and then embed that UGC into their product discovery strategies. 

As part of our integrated personalization and UGC offering, every single new and existing customer will get access to UGC Monitoring so they can take valuable user-generated content and use that anywhere in the commerce experience—all from a single platform. 

Adding Visual UGC to our CXP reflects the shift from brand-centric strategies to customer-centric strategies, helping brands make their commerce experiences more relevant and authentic. 

5. A new and streamlined platform user interface 

A new and streamlined platform user interface has been launched to support our rebranding and product positioning. 

In addition to visual changes to align with the new brand, the interface will feature a more intuitive navigation and unlock additional information and features for users, such as UGC Monitoring. Our product naming has also been updated to reflect our new product positioning.

The changes in the user interface realize our ambition of a single platform for complete commerce experience management. Intelligence, targeting, and actionability are all managed from a single tool.

The post Nosto’s brand and product evolution appeared first on Nosto.

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New York, 18 January 2024 — Nosto, the leading Commerce Experience Platform (CXP), and Tapcart, the mobile app builder for Shopify merchants, have announced the launch of a new integration designed to help brands create powerful and hyper-relevant product discovery experiences for shoppers using mobile apps.

With Tapcart, ecommerce brands can add a new marketing and sales channel designed to elevate the customer experience and increase LTV, sales, and brand loyalty. In fact, True Classic’s Tapcart-powered mobile app converts 200% better than their mobile website. By leveraging the robust conversion capabilities of a mobile app alongside AI-powered personalized commerce experiences, this new integration empowers retailers to build the most optimized journey for mobile shoppers, designed to drive more sales from your store’s app.

It is especially important for retailers to pave the way for frictionless product discovery on mobile, given how this channel is prone to interruptions due to its on-the-go nature, involving constant notifications and real-life distractions. Small-screen shoppers should effortlessly find the products they are looking for with just a few taps—which this integration enables.

By connecting Nosto to Tapcart, retailers can guide mobile shoppers toward products they are most likely to purchase with personalized product recommendations based on the shopper’s preferences, such as size, color, brand affinity, and predicted behaviors. This helps reduce app exits and boosts add-to-carts. 

Notably, Nosto’s Personalized Search is also part of this integration. This further shortens the path to purchase on mobile devices with an AI-powered onsite search that understands the true shopper intent behind queries, ensuring highly relevant search results are surfaced in milliseconds.

In addition, joint clients of Nosto and Tapcart now have the ability to create merchandising rules to boost or bury products based on product attributes, product performance metrics, and shoppers’ individual affinities on the mobile app—specifically on product recommendations, category pages, and search results. This enhances relevancy and allows brands to align their mobile merchandising strategy with the company’s strategic goals.

“According to Statista, in 2024, mobile e-commerce sales are projected to account for a 60% share in all e-commerce sales. This leaves no room for approximations; retailers must offer irreproachable mobile experiences. With Nosto and Tapcart integration, they can transform their Shopify store into a mobile app without compromising personalized customer experiences, ensuring a seamless shopping experience on small screens and fostering sustained mobile sales growth.”

—Frank Zimmermann, Global Head of Partnerships at Nosto 

“Highly converting, personalized shopping experiences start with search, merchandising and recommendations. Our Nosto integration brings these experiences to life and is a fundamental component to the success our mutual customers like Zulily, Princess Polly and others see in-app with Tapcart. Together, we’re reshaping the e-commerce landscape and committed to empowering businesses to deliver exceptional shopping experiences globally.” 

—Jon Knott, Director of Ecosystem Partnerships at Tapcart

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.
www.nosto.com

About Tapcart

Tapcart is the mobile commerce platform of leading DTC brands, powering mobile apps that have processed over $6.6+ billion in ecommerce sales. With a majority of ecommerce traffic on mobile devices, Tapcart helps brands meet consumers’ digital expectations by elevating the mobile CX and turning casual consumers into brand advocates. 
www.tapcart.com

Media Contact
UK/EU/ROW: Uday Radia, CloudNinePR
uradia@cloudninepr.com

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New research suggests festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalized product recommendations and content. Global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behavior, sales were up 4.41% year-over-year (YoY), with the average order value (AOV) rising by 4.10%. 

According to the data, shoppers were more than five times¹ as likely to click on retailers’ onsite product recommendations this year and 81%² more likely to click on personalized content campaigns. On top of this, they were 13% more likely to click through product recommendations sent in marketing emails.

“Shoppers are definitely putting more time and effort into their holiday shopping, meaning that the retailers who make it easier for them to find the right products are reaping the benefits,” said Jan Soerensen, General Manager North America, Nosto. “For example, retailers’ product discovery campaigns this Cyber Weekend included 76% more product recommendations, more than 2x³ more personalized content, and 5x⁴ more online pop-ups compared to 2022”. 

The vertical perspective
Nosto’s data tracked over 112 million visits to global ecommerce stores on its platform, and saw YoY growth across a variety of verticals:

• Health & Beauty: traffic was up 14.76%, sales up 14.52%, and AOV up 11.21%
• Fashion & Accessories: traffic went up 26.38%, sales increased 4.56%, and AOV was 4.27% higher
• Sporting Goods & Hobbies: traffic was up 23.03%, sales increased by 12.85% and AOV went up 7.84%

Mobile continues to be the dominant device for ecommerce purchases, with 74% of all traffic and 62% of sales during Cyber Weekend coming from people shopping on their phones. However, consumers are still using desktops for their highest-value purchases, with this channel seeing an AOV of $141.59 (USD) compared with $109.01 on mobile.

“As ecommerce sites grow in size and complexity, it is vital that retailers invest to make it as easy as possible for shoppers to find the perfect gift online,” said Jan Soerensen. “The winning retailers in the 2023 holiday shopping season are focusing heavily on driving product discovery and are reaping the results as savvy shoppers choose them for their spending.”

All the performance numbers from Nosto’s analysis of Cyber Weekend 2023 are listed in its blog at http://localhost:10094/blog/black-friday-cyber-monday-2023/

-Ends-

¹419% increase in clicks on product recommendations (YoY)

²81% increase in clicks on personalized onsite content campaigns (YoY)

³110% more personalized onsite content campaigns served (YoY)

⁴443% more online pop-ups displayed (YoY)

About the data

Nosto’s findings are based on analysis of over 112 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1127 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2023 and compares seasonal performance metrics against Nosto merchant websites during the same period in 2022. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2022 and in 2023. Singular 2023 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2023.

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New York, 16 October 2023 — Nosto, the leading Commerce Experience Platform (CXP), and Shopware, a holistic omnichannel digital commerce platform for mid-market and lower enterprise merchants, have today announced their Platinum Partnership empowering global ecommerce brands to unlock growth through end-to-end personalization and commerce experience management.

This partnership will give ecommerce brands built on Shopware access to enterprise-grade AI-powered personalization and merchandising solutions that build relevant and authentic online shopping experiences to increase engagement and revenue. 

To reach Platinum Partner status, vendors are required to show strategic relevance in Shopware’s target customer base, demonstrate unrivaled global coverage, attain a high level of trust in the wider technology ecosystem, and proven results in their category. 

The Platinum Partnership is within the primary category of ‘Personalization’ and the secondary category of ‘Search and Recommendations’.  

“This global Platinum Partnership between Nosto and Shopware is a testament to the long history and strong bond between us as partners for over a decade. It also emphasizes the customer-centric values we share, as well as the long-term dedication to innovation in AI,” says Jim Lofgren, CEO, Nosto.

“With both companies expanding rapidly in the global ecommerce space, it made complete sense to enable our joint clients with the easiest possible integration for access to real-time, AI-powered segmentation, personalization, search, and merchandising on the Shopware platform.”

Nosto’s CXP offers Shopware merchants the ability to enhance their store with an intelligence layer that utilizes cutting-edge AI and advanced machine learning algorithms. This intelligence layer processes vast amounts of customer and product data with the aim of understanding intent and affinities while predicting future behaviors.

A robust set of core features come out of the box, including Dashboard & Analytics (to give a complete understanding of store and campaign performance by consolidating key ecommerce growth metrics in a place), Segmentation & Insights (to target shoppers based on behavioral and transactional data), Catalog Explorer (to provide a comprehensive 360-degree view of product and catalog performance) and A/B Testing & Optimization (to continually improve experiences across the online store).

“We’re very happy to have Nosto on board as a Platinum Partner. Our two companies have made it their mission to create unforgettable shopping experiences to help merchants achieve their goals,” says Stefan Hamann, Co-CEO, Shopware.

“I’m convinced that the partnership with Nosto as a provider of a key technology within our ecosystem will help us make Shopware even more popular on a global scale.”

Additional CXP modules are available to further merchandise and personalize the online shopping experience including Personalized Emails (to deliver targeted product recommendations in every email), Pop-Ups (to show relevant offers at every touchpoint), Dynamic Bundles (to suggest similar items, and ‘shop the look’ for upsell), Search (to deliver personalized site search and discovery experiences), Content Personalization (to tailor every content element across the site), Category Merchandising (to tailor category pages and match shopper behavior and affinity), and User-Generated Content (to showcase authentic post-purchase content to use on- and off-site). 

“As Shopware is the leading ecommerce platform in the DACH region, trusted by the largest mid-to-enterprise brands, and striving for international growth with their investments from Carlyle and PayPal, it’s an amazing opportunity to work together on a global market strategy,” says Matthäus Bognar, General Manager, International, Nosto.  

“As a Platinum Partner, our ambition and commitment with Shopware is to offer superlative search, personalization, and merchandising experiences for retailers in DACH, right through Europe and into the US. This partnership evidences the commitment we have for Shopware and the DACH region as we continue our mission to make every impression relevant.”

Speed, ease of implementation, and no development dependency make Nosto’s CXP the clear choice for merchants on Shopware looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor. Nosto’s CXP can be downloaded from the Shopware App Store. 

“We are delighted with the strengthened partnership between Shopware and Nosto, key drivers of business growth in our tech stack. Seamlessly integrating Nosto into our three Shopware stores empowers us to utilize AI for highly relevant product discovery experiences, driving conversions. Additionally, this integration streamlines our merchandising processes, allowing us to allocate resources more efficiently for strategic planning, testing, and optimization, positioning us for sustained expansion.” —Dennis Heinzmann, founder and CEO at Blickfang E-Commerce GmbH

“Celebrating a year of partnership with Nosto on Shopware, Joe Nimble has undergone a remarkable evolution in commerce experience. Product Recommendations and Pop-Ups have significantly improved our retention and conversion rates, as shown by our exit pop-up campaign achieving a remarkable 30% conversion rate. We particularly value the tool’s user-friendliness and flexibility. Looking ahead, we’re excited to further enhance personalized experiences, such as segmenting shoppers based on local weather conditions to promote waterproof shoes during rainy spells and hiking shoes on sunny days.”

—Rainer Schweizer, Ecommerce Perfomance Manager, Joe Nimble

Find out more about Nosto and Shopware here. 

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.
www.nosto.com

About Shopware
Shopware, founded in Schöppingen in 2000, offers a holistic omnichannel digital commerce platform for sophisticated mid-market and lower enterprise merchants, with high flexibility and various options for B2C, D2C, B2B, as well as service-based use cases. Shopware is well-positioned and one of the market leaders in its segment, especially in the DACH region, with a fast-growing business in North America.The solution is headless, API-first, and uses an open source architecture, allowing merchants to individually customize and scale the product offering, creating a strong customer experience. Furthermore, Shopware relies on a global network of 1,600 sales, technology and solution partners, securing a stable ecosystem. Shopware merchants currently process a combined GMV of more than 20 billion USD across the global Shopware platform.

Media Contact
UK/EU/ROW: Uday Radia, CloudNinePR
uradia@cloudninepr.com

The post Nosto and Shopware announce Platinum Partnership to help global brands win with intelligent ecommerce personalization appeared first on Nosto.

New York and London, October 10, 2023–A new survey pinpoints the key challenges that today’s ecommerce brands face in their visual marketing. 90% admit it’s a struggle generating images and videos that stand out from their competitors, 87%¹ note the difficulty of maintaining a constant flow of fresh marketing imagery and 83%¹ point to the challenge of ensuring their visual content supports diversity across race, gender, age, size, and physical ability. 84%¹ also said managing the cost of professional photo shoots and influencer content is challenging.

The survey of 202 ecommerce marketers by Nosto, the Commerce Experience Platform, suggests many businesses are turning to content that’s created and freely shared online by their customers. 87%¹ say it’s now easier to launch and scale marketing campaigns using this vast pool of high-quality visual User Generated Content (UGC).

81%¹ of marketers in the survey believe visual UGC resonates more with customers than either professionally shot photos or influencer content. 87%¹ think it’s a more authentic way to ensure diversity in their marketing than handpicking models and influencers. And, 85%¹ agree that visual UGC minimizes costs compared to using professional photography or influencer content.   

Damien Mahoney, Chief Strategy Officer of Nosto, said: “For ecommerce marketers, the demand for fresh, high-quality imagery is relentless. You need visuals for ads across multiple channels, in organic and paid social and on your website. Not only has this content got to stand out from the competition, but it needs to be continually refreshed as people soon tire of seeing the same imagery. Not only this, but promoting diversity in visual marketing is becoming a priority, with research from Deloitte suggesting 38% of high-growth brands now actively measure diversity in their brand messaging and imagery. In sectors such as fashion and beauty in particular, showcasing diversity is increasingly important.”

“Many ecommerce brands are now realizing that part of the answer to these challenges is staring them in the face: use the positive images and videos your customers are already happily sharing about your company and its products on social media.” 

Visual UGC beats AI-generated content for customer trust

While there is plenty of excitement about the potential to use AI-generated images and videos for marketing, the survey suggests trust is a significant barrier for AI. When ecommerce marketers were asked which visual content generated the most customer trust, visual UGC came top (33%), with more than double the number of marketers believing it delivered the most trust than AI-generated visuals (16%). UGC was followed by professional images and video (24%) and influencer-generated visuals 18%, with stock photos/videos the least trusted at 8%.   

Where do ecommerce brands go to find the best quality visual UGC?

In Nosto’s research, 84% of participants said that identifying and sourcing visual UGC is challenging. So, where should ecommerce companies go to find high-quality customer-generated imagery? It depends on the individual brand and where its customers share their content. Most (28%) of the ecommerce marketers in the survey think Instagram generates the most engaging visual UGC for their customers, followed by Facebook (23%) and TikTok (19%). Next came YouTube (17%) and Twitter/X (10%).

“Many brands start by identifying and curating the visual content their customers already post on social platforms such as Instagram,” said Damien Mahoney. “The next stage is more proactive—you encourage customers to post more images and videos with competitions and incentives and secure the rights to use these visual assets across your marketing. Many brands are now actively nurturing communities of their biggest customer advocates, giving them specific briefs for visual content for upcoming campaigns. While brands might hesitate to get customers too heavily involved in their marketing, leaning on a customer community like this can sometimes produce creative visual themes that might not occur to the brands themselves.” 

The survey sample included ecommerce retailers in North America and the UK in Fashion & Accessories, Health & Beauty, Home, Garden & DIY, Consumer Electronics and Food & Drink verticals with annual sales revenue of $50m and above. All the participants had used visual UGC in their marketing.

Download a full copy of the Nosto survey report ‘How ecommerce marketers are embracing UGC to boost their online sales’ at http://localhost:10094/blog/research-ugc-boosts-online-sales/.

[1] Combining answer options ‘Strongly agree’ and ‘Somewhat agree’

About the research

Nosto commissioned international market research consultancy Censuswide to survey 202 ecommerce marketers who use user-generated content across the UK and North America (including US, Mexico, and Canada) between 03/07/2023 – 05/07/2023. The survey sample included ecommerce retailers in North America and the UK in the Fashion & Accessories, Health & Beauty, Home, Garden & DIY, Consumer Electronics and Food & Drink verticals with annual sales revenue of $50m and above. Censuswide abides by and employs members of the Market Research Society which is based on the ESOMAR principles. 

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, Salzburg, and Helsinki.

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New York, September 14, 2023—Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with Shopify’s cross-border management tool, Shopify Markets.

Shopify Markets gives merchants the unique ability to sell to multiple countries all from a single store, localizing storefronts, calculating duties and taxes, automatically updating local pricing, complying with regulations, handling cross-border complexity, and making shipping easier and more cost-effective. 

First personalization solution to integrate with Shopify Markets 

Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience (search, merchandising, content personalization, product recommendations, dynamic ‘shop the look’ bundles, and user-generated content) for each market they serve–and manage them from a single platform. 

“We’ve been partnering with Nosto to enable businesses to go global. For larger merchants, a seamless integration with Shopify Markets and our ecosystem partners is essential. We are thrilled to announce Nosto now integrates with Shopify Markets, enabling merchants to leverage Nosto’s personalization capabilities to create unique experiences tailored to international buyers. This is a big step forward in helping our shared customers accelerate their international sales growth,” says Rohit Mishra, Director of Product, Shopify Markets. 

Localization challenges for online brands 

Brands that have expanded internationally often face multiple challenges in their quest to build a personalized experience for all their customers. These challenges typically encompass pricing and currencies, localized content, product availability, translations, and multi-market management of reporting and intelligence.

Currency and pricing are often dealt with at a global level, utilizing multiple price points in different currencies or even within the same currency. Employing third-party services for this task frequently leads to issues and inconsistencies when rendering them on results pages, search filters, and product detail pages (PDPs). Challenges also arise when setting up the optimal experience on the site in the backend, especially when considering filtering options and sorting rules.

When it comes to localized content and catalogs, adapting to market-specific trends can be challenging. This includes accounting for seasonal shopping differences in various regions, local holidays, and other region-specific factors.

Translating product data within the same Shopify account can result in limitations, for example with site search functionality. Products may not be found, returned results might be inaccurate, and setting up filters in multiple languages can quickly become a manual and non-scalable process.

In terms of multi-market management of reporting and intelligence, merchants are often unable to obtain market-specific insights, only receiving a broad account overview. This inherently means that leveraging the full power of personalization becomes difficult, demanding substantial manual effort.

Flexibility meets control for multi-market personalization management in a CXP

With Nosto’s native integration with Shopify Markets, brands are able to automatically set up individual commerce experience accounts for each country / language combination, opening the door for market-specific personalization strategies and management for those regions. This has four key benefits for brands. 

Firstly, it means more control. Brands can control what customers see and use the full capabilities of Nosto in all set-up languages. 

Secondly, it gives more detailed intelligence from each market’s personalization strategy. Brands gain access to specific insights into how customers interact with their store and products for each market. 

Thirdly, it provides automated triggering. This means Nosto will feed each account with market-specific product data, including language and price, and trigger the right account depending on the customer’s location and chosen language.

Finally, it gives flexibility. Brands can choose to simply copy over their global personalization campaigns and settings from all CXP modules (Search, Category Merchandising, Product Recommendations, Content Personalzation, Dynamic Bundles, Pop-Ups) to the local markets, start from scratch to build a unique commerce experience tailored for every market, or combine both approaches. 

“Our partnerships with Shopify, and merchants who’ve built their stores on the platform, are some of the most important to us,” says Frank Zimmermann, Global Head of Partnerships at Nosto. 

“The integration with Shopify Markets, and being the first personalization vendor to fully integrate end-to-end, shows our commitment to Shopify merchants looking to grow internationally without sacrificing control over their personalization and commerce experience initiatives in local regions.”   

Full control of multi-market personalization is now a reality for brands leveraging the power of Nosto’s CXP and Shopify Markets.

For more information on Nosto’s CXP and Shopify Markets, visit: www.nosto.com/shopify-markets 

For more information on Shopify Markets, visit: www.shopify.com/markets 

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, Kaunas, Salzburg, and Helsinki.

About Shopify
Shopify is a leading global commerce company, providing trusted tools to start, grow, market, and manage a retail business of any size. Shopify makes commerce better for everyone with a platform and services that are engineered for reliability, while delivering a better shopping experience for consumers everywhere. Shopify powers millions of businesses in more than 175 countries and is trusted by brands such as Allbirds, Gymshark, PepsiCo, Staples, and many more.

Media Contact
Uday Radia uradia@cloudninepr.com

The post Nosto announces full end-to-end integration with Shopify Markets, giving commerce brands complete control and flexibility over multi-market personalization appeared first on Nosto.

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New York, June 29, 2023—Nosto, the leading Commerce Experience Platform (CXP), has announced its integration with OpenAI, launching two new generative AI-backed features: Generative Synonyms and Generative Copy. 

Giving commerce brands access to more diverse and richer data sets by blending their proprietary predictive, semantic, and visual AI models with OpenAI’s generative models, Nosto’s CXP is augmented and enriched to deliver superior commerce experiences that increase engagement, online revenue, and customer loyalty. 

“We’re continually innovating to bring products to market that are valuable and that change the way online brands engage with their customers. So we’re integrating with OpenAI and other third-party generative AI models to give our merchants the power to take personalized customer experiences to the next level while saving time in execution and finding new efficiency gains for their teams,” says Tuukka Häkkinen, Global Head of Product, Nosto. 

Effortlessly deliver superior search relevancy with Generative Synonyms

Generative Synonyms is a powerful combination of Nosto’s proprietary semantic and predictive AI and the latest advances in generative AI to automatically suggest synonyms for deeply relevant shopping experiences.

Nosto’s semantic and predictive AI models generate a list of synonyms based on shoppers’ behavioral data, having analyzed all the store’s queries and the subsequent purchased products.

The Nosto AI-generated synonyms are then automatically filtered through ChatGPT to find other relevant synonyms. This provides a vast pool of additional synonym suggestions from OpenAI’s extensive large language model (LLM) that merchants can then add to their master synonym list, effortlessly achieving heightened search relevancy for their online store.

To activate this capability, merchants can simply toggle ‘Generative Synonyms’ on at the click of a button within Nosto’s CXP.

Automatically generate engaging and performant text with Generative Copy

As well as Generative Synonyms, Nosto is launching an additional innovation leveraging OpenAI’s ChatGPT: Generative Copy for product recommendation titles. 

Product Recommendations are a critical part of a personalized commerce experience, and with Nosto’s new Generative Copy, merchants can get highly performant and engaging copy suggestions for your recommendation titles in seconds. This works in the Nosto CXP simply by pushing “Generate title” which prompts a modal to open that allows merchants to fill in information such as the target language, vertical, and the desired level of creativity.

In addition to these elements, Nosto provides ChatGPT with further information, including recommendation type, page type, and target segment audience. These comprehensive inputs enable the generation of the most accurate title suggestions for merchants to either employ or to edit to adapt to be closer to the brand’s voice. This new tool streamlines the copy creation process and saves time by generating compelling AI-powered copy.

“We already use artificial intelligence and machine learning to power our CXP. and we understand that our customers rely on those technologies to generate better online experiences for their customers. But generative AI models, specifically ChatGPT from OpenAI, have opened up a new world of possibilities that we want to stay at the forefront of,” says Häkkinen.

For more information on Nosto’s Generative Synonyms or Generative Copy, you can read our help article.

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