It’s hard to overstate the impact social media has had on the travel industry.
In this eBook, we’ll share results from our latest global consumer survey that found that user-generated content (UGC) is now viewed as the most authentic and influential content throughout all stages of the booking lifecycle.
We’ll also feature real world examples of how leading travel, tourism, transportation and hospitality brands are effectively leveraging authentic traveler content across multiple customer touchpoints to boost engagement and bookings while reducing content costs.
