Nosto and Tapcart Integration: Deliver Personalized Shopping Experiences on Mobile Store Applications

Nosto’s latest integration with mobile app platform Tapcart allows retailers to expand their personalization strategy beyond the desktop experience: impacting customer engagement, conversion and bottom-line sales via the store’s mobile application.

For years, the age-old tradeoff in ecommerce (particularly in the fashion sector) has been that mobile drives greater traffic, but desktop drives greater purchase value – and that is no longer the case.

Shopping online has become a truly mobile-first experience in terms of visits, total orders and order value. Nosto data reveals that mobile-savvy consumers now generate an average 62% of traffic share for online fashion retailers worldwide.

While this is a golden opportunity for retailers to meet their customers halfway, deploying a fully optimized experience on mobile is key to ensuring these shoppers don’t abandon your store within minutes or receive irrelevant content when shopping on different platforms.

Our latest integration with Tapcart combines the convenience and conversion benefits of mobile shopping and the power of AI-driven personalization to offer a more relevant and memorable shopping experience.

How Personalized Mobile App Experiences Impact Customer Experience (and the Success of Your Business)

Only 6% of shoppers using mobile web browsers purchase products via their mobile devices, while 21% of shoppers who use mobile apps end up purchasing. As a result, retailers can:

Convert more customers: Tapcart apps have a 3x higher conversion rate than mobile websites.

Maximize customer lifetime value: Mobile apps deliver the highest average order value, purchase frequency and repeat customer rate.

Reduce abandoned checkouts: Easy payment options like Apple Pay, Google Pay and a one-step checkout ensure customers complete their purchases.

Deliver an optimal mobile experience: Native apps offer rapid load times, intuitive navigation, optimized product pages and a real-time communication channel.

In addition to delivering a mobile-friendly experience to your customers, personalization is a key element in ensuring shoppers land on your site and stay there.

For today’s consumer, it is critical that the mobile experience is consistent with the online web store experience so that the content they see —from personalized messages, to content, to product recommendations — is relevant to their individual needs, regardless of whether they’re shopping on desktop or via a mobile app. As it stands, 77% of large online retail consumers expect to see a personalized experience across channels like desktop and mobile, but only 23% of them are actually experiencing it.

Interested in Improving Business Performance Using Tapcart and Nosto?

If you’re a client of Nosto and Tapcart, setting up your store with our latest integration is a quick and easy process. All we need is your API token (which is only used with your approval). Using that token, the Tapcart team then connects the integration via your store dashboard.

Our teams are happy to get you up and running with our integration to:

Improve your business KPIs
Transform the quality of your brand’s shopping experience, and
Foster longtime customers through personalized, mobile-friendly experiences.

To discover how you can power your business with AI-powered personalization, watch a demo to see our solution in action. You can also reach out to the team at Tapcart to learn more about how you can launch a world-class mobile app for your store!

Explore more articles

Ecommerce Introducing the Nosto Customer Community: Elevating our Clients’ Experience with us

At Nosto, we’ve always been committed to providing our clients with a powerful platform that enables them to create relevant and authentic commerce experiences. Additionally, we believe in fostering a sense of community among our users, that enables them to learn, grow, and thrive together. As such, we e are thrilled to introduce the Nosto […]

Ecommerce What’s new in Nosto: Enhanced Klaviyo integration for hyper-personalized shopping experiences across channels

In an ideal world, ecommerce and marketing teams would collaborate seamlessly to create personalized and consistent customer experiences across marketing campaigns and websites. However, disjointed data, tools, and workflows make this challenging. That’s why we launched a new integration with Klaviyo to leverage the preferred technologies of both teams and create the synergies needed to […]

Ecommerce Nosto launches new Klaviyo integration to help online retailers scale hyper-personalized, cross-channel shopping experiences

Nosto’s Commerce Experience Platform (CXP) today announced a new integration with Klaviyo, the platform that powers smarter digital relationships. This new integration will unify marketing and ecommerce data, tools, and workflows to help brands seamlessly deliver hyper-personalized, cross-channel commerce experiences at scale. — New York, March 19, 2024—Nosto, the leading Commerce Experience Platform (CXP), today […]

Nosto reports +57% increase in the number of enterprise Shopify merchants using its platform for search, merchandising, and personalization over the last 12 months

Ecommerce Nosto reports +57% increase in the number of enterprise Shopify merchants using its platform for search, merchandising, and personalization over the last 12 months

New York, March 15, 2024—Nosto, the leading Commerce Experience Platform (CXP), has reported that the number of enterprise Shopify merchants with over 100M USD in gross merchandising value (GMV) using their CXP for search, merchandising, and personalization has grown by 57% in the last 12 months, and 267% in the last five years. Shopify Enterprise […]