As such, we e are thrilled to introduce the Nosto Customer Community, designed exclusively for our valued clients to enhance their journey with us.

How does this benefit me, as a Nosto client?

The Nosto Customer Community offers a supportive network where customers can connect with industry peers, access valuable resources, and stay informed about the latest Nosto updates and trends. Through this community, customers can collaborate, learn, and ultimately enhance their experience with Nosto’s platform, empowering them to achieve their e-commerce goals more effectively.

Let’s delve into the resources and opportunities the Nosto Community brings to the table:

Nosto Insiders
A dedicated Slack channel, called Nosto Insiders, to connect with industry peers, stay updated, and find inspiration.

Nosto Customer Academy
The Nosto Customer Academy, to master Nosto’s platform with on-demand product training, thought leadership, and strategic guidance.

Monthly newsletter
Our monthly customer newsletter highlights product updates, events, new content pieces, and more.

Help Center
Our Help Center, for advice on topics such as how to get started, product FAQs, and more.

If you’re already a client with Nosto you can join the Slack channel, subscribe to our newsletter, and enroll in the Nosto Customer Academy to get more out of the Nosto platform! To join, please contact your Customer Success Manager or Community Manager for an invitation.

The post Introducing the Nosto Customer Community: Elevating our Clients’ Experience with us appeared first on Nosto.

Our Klaviyo integration just got smarter

The integration with Klaviyo isn’t new; we’ve long had a powerful integration that allows our shared clients to export Nosto segments to Klaviyo—but we’ve just taken it one step further! Thanks to our latest development, the integration is now bi-directional, allowing the importing of Klaviyo segments and email lists into Nosto. 

And that’s not all! Nosto can also now send search signals, such as website searches or search queries, to Klaviyo. While this can be done irrespective of which search provider a merchant uses, those using Nosto’s Search will benefit from extra capabilities, enabling them to send additional signals like top search results or shoppers’ size and color preferences identified by Nosto.

By integrating Nosto and Klaviyo this way, brands can effortlessly create smarter, hyper-personalized shopping experiences across email, SMS, and online stores, enhancing customer journeys and driving conversions, repeat purchases, and revenue growth.

How it works 

With this one-click integration, brands can enrich Klaviyo’s contacts and segments with Nosto’s search events and segment details, including affinities and behaviors. This enables them to create highly personalized marketing workflows and messages. Simultaneously, merchants can ingest Klaviyo’s email lists and segments into Nosto, tailoring the shopper’s website experience based on the marketing campaigns they’ve interacted with.

“The two-way integration not only allows us to gain even more insight into our Klaviyo segments by enriching them with Nosto’s behavioral data, but it also enhances the customer experience by tying up the customer journey more cohesively. By targeting key Klaviyo segments with hyper-relevant product recommendations on site, we can significantly increase performances and customer satisfaction,” says Lee-Anne Harris, Marketing Director, Savile Row.

Why should you leverage the integration?

Boost engagement on marketing campaigns

With the integration, you can leverage Nosto’s real-time behavioral data, which considers both past and present interactions with your site, to identify and predict affinities and create Klaviyo segments. With better insights into shoppers’ behaviors and preferences, marketing teams can target these highly-focused segments with personalized messages for their email and SMS campaigns through Klaviyo, resonating more deeply and driving click-throughs.

For instance, you could adapt your emails to consider the size preferences of the shopper, thus avoiding any frustrations from encountering products unavailable in their desired size. This approach also helps in projecting a more inclusive brand image and fostering stronger, long-term relationships with clients who feel understood.

Increase conversions on your online store 

You can now import Klaviyo’s email lists and segments into Nosto with just one click. Once imported, you can utilize Nosto tools to build consistent, hyper-focused onsite experiences for your marketing traffic, thereby reducing site exits and boosting sales. For instance, you can resurface email or SMS content, such as VIP promotions, through the likes of onsite banners, top headers, and more, reducing exits and boosting conversions. Additionally, you can have category pages, search results, and product recommendations highlight relevant items within a given marketing campaign, improving the product discovery experience.

For example, Olivela targeted their Klaviyo loyalty members segments with a dedicated top header banner, reminding them to redeem their loyalty points, specifically during the leap year weekend to increase spending. Meanwhile, shoppers not in the loyalty program saw a message promoting enrollment.

“This Klaviyo integration is a great asset in helping us to create seamless personalised experiences and content on our website for our customers based on dynamic Klaviyo customer segments. This really helps to create a consistent experience for our customers across both marketing and on-site,” says Sandra Olayera, Senior Digital Product Manager, Olivela.

Recover potential lost revenue

In addition to this, you can also use Nosto to send search events (from any search provider!) to trigger Klaviyo’s website abandonment flows and re-engage high-intent shoppers who have abandoned their search, enticing them back to the store to finalize their purchase. For example, BOXRAW successfully implemented an abandoned search email presenting relevant personalized product offerings to facilitate the return onsite.

“The new Klaviyo x Nosto integration allows us to track previously untapped user activities, such as abandoned onsite searches, further strengthening our range of website abandonment flows to ultimately get users back to site and convert,” says Nathan Pugsley, Head of Digital, BOXRAW.

Improve synergies between marketing and ecommerce teams

By harmonizing marketing and e-commerce data, tools, and workflows, the integration streamlines daily operations and allows for building smarter digital relationships that enhance customer satisfaction and foster the achievement of marketing and e-commerce goals.

Ready to get started?

Getting started with the Nosto integration for Klaviyo is easy. Simply go to the integration section and hit ‘Klaviyo’. Read our help article for further guidance.

Interested in Nosto 

Not a Nosto user yet? Our team of ecommerce experts is ready to show you how Nosto’s CXP can elevate your online shopping experience. Book your demo now!

The post What’s new in Nosto: Enhanced Klaviyo integration for hyper-personalized shopping experiences across channels appeared first on Nosto.

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New York, March 19, 2024—Nosto, the leading Commerce Experience Platform (CXP), today announced a new integration with Klaviyo, empowering retailers to build highly personalized shopping journeys that maximize marketing KPIs and boost ecommerce revenue.

This new integration simplifies coordination between marketing and ecommerce teams by connecting their tools, data, and workflows, empowering smarter shopping experiences across onsite, email, and SMS. This means more personalized and cohesive experiences, improving customer journeys and fueling long-term relationships and revenue growth.

“This new integration brings intelligent commerce experiences to life. Customer-centric brands now have an enterprise-grade solution to foster holistic, personalized, and smart digital relationships for sustained growth and profitability,” says Frank Zimmermann, Global Head of Partnerships, Nosto.

By integrating the two technologies, brands can import Klaviyo’s segments and email lists into Nosto and provide a hyper-personalized onsite experience for marketing traffic. For instance, they can resurface email or SMS content, such as VIP promotions, through the likes of onsite banners, top headers, and more, reducing exits and boosting conversions. Additionally, they can have category pages, search results, and product recommendations highlight relevant items within a given marketing campaign, improving the product discovery experience.

In addition, brands can create highly relevant email and SMS campaigns with personalized content, considering shoppers’ behaviors and affinities, such as color and size preferences, using Nosto’s segment details within Klaviyo, ​​driving click-throughs.

“The two-way integration not only allows us to gain even more insight into our Klaviyo segments by enriching them with Nosto’s behavioral data, but it also enhances the customer experience by tying up the customer journey more cohesively. By targeting key Klaviyo segments with hyper-relevant product recommendations on site, we can significantly increase performances and customer satisfaction” Lee-Anne Harris, Marketing Director, Savile Row—a joint client leveraging this new integration.

Customers who use both Nosto and Klaviyo can also re-engage potential buyers by sending timely Klaviyo emails and SMS messages triggered by abandoned search events captured by Nosto (regardless of the search provider used), ensuring that no potential sale goes unmissed. 

“The new Klaviyo integration allows us to track previously untapped user activities, such as abandoned onsite searches, further strengthening our range of website abandonment flows to ultimately get users back to site and convert,” says Nathan Pugsley, Head of Digital, BOXRAW—a joint client leveraging this new integration.

“The updated Nosto integration opens up exciting possibilities for our mutual customers, allowing them to create hyper-personalized experiences at scale, said Anne Prins, VP of Platform Expansion at Klaviyo. “Being able to connect with users consistently across all channels aligns perfectly with our aim to build smarter digital relationships.” 

Read more about what’s possible with Nosto and Klaviyo here.

About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands intuitively designed tools to increase their online revenue through end-to-end commerce experience management.With experience.AI, Nosto helps brands enrich and connect customer, product, and content data in real-time so they can action it across their site and deliver personalized and authentic online experiences. 
Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, O’Neil, New Era, Raddison, Marc Jacobs, Virgin Australia, Belstaff, The Travel Corporation, Dermalogica, FIGS, Disney, SikSilk, and Todd Snyder.

The post Nosto launches new Klaviyo integration to help online retailers scale hyper-personalized, cross-channel shopping experiences appeared first on Nosto.

Shopify Enterprise merchants using Nosto’s CXP for commerce experience optimization over the last twelve months have seen a +20% increase in visits to their online stores and a +69% increase in product recommendations shown, leading to a +33% increase in online revenue generated with Nosto. 

Princess Polly, one of the enterprise Shopify merchants leveraging Nosto, speaks to the efficacy of its solution “With Nosto, we’re truly leveraging customers’ shopping preferences. We understand that our product catalog is quite extensive, which might lead to decision fatigue for our customers. So, having Nosto deliver products that are likely to convert, that we know our customers want to see, is very impactful and has been a great source of revenue”, says Claire Miller, Ecommerce Manager of Princess Polly.

Additional enterprise Shopify retailers using Nosto’s CXP include Culture Kings, Todd Snyder, Faherty Brand, and Arhaus. 

“Shopify has successfully expanded its focus towards servicing enterprise retailers with complex requirements and global presence. Nosto’s CXP has proven to be an excellent fit for the enterprise retailer segment, and the results in 2023 show that enterprise retailers are, to a greater extent, choosing both Shopify and Nosto,” says Jim Lofgren, CEO of Nosto. 

In 2023, Nosto launched the first-of-its-kind integration with Shopify Markets, enabling Enterprise customers on Shopify Plus to sell internationally with localized search and merchandising, currency conversion, pricing, and 1-1 personalization. 

“Nosto is the first personalization solution to integrate natively with Shopify Markets, meaning merchants can configure one-to-one shopping experiences across all areas of the commerce experience for each market they serve–and manage them from a single platform. I believe this has been a crucial decision point for many global enterprise retailers,” says Jim Lofgren. 

experience.AI is at the heart of intelligent commerce 

experience.AI is the neural AI core powering Nosto’s CXP. It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. experience.AI is made up of four distinct capabilities. 

The real-time Data Engine combines owned and third-party commerce data for complete understanding and actionability of large datasets. The Artificial Intelligence (AI) engine comprises Predictive AI, Semantic AI, Visual AI, and Generative AI. This powers every feature of the platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

Business Intelligence (BI) tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with UGC Monitoring.

Dynamic Targeting enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling. 

From intelligence to actionability with Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it via the Experience Clouds. 

The Nosto Product Experience Cloud includes Product Recommendations, Personalized Search, Category Merchandising, Dynamic Bundles and Personalized Emails. The Content Experience Cloud includes Content Personalization, Behavioral Pop-Ups, UGC Publisher Center, and Ambassador Builder. 

An intuitive platform built for commerce 

Speed and ease of implementation make Nosto’s CXP the clear choice for merchants looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor. 

Read more about what’s possible with Nosto and Shopify here. 

[ENDS]

About Nosto
Nosto is the intelligent Commerce Experience Platform (CXP) that gives brands and retailers intuitively designed tools to increase online revenue through end-to-end commerce experience management. With experience.AI, Nosto helps brands enrich and activate customer, product and content data in real-time across personalization, product discovery, and user-generated content to deliver high-performing commerce experiences at scale. 

Nosto supports intelligent commerce experiences for more than 1,500 brands in over 100 countries, including Kylie Cosmetics, Dermalogica, Belstaff, The Travel Corporation, BYLT Basics, Douglas, MUJI, Flight Center, Lord and Taylor, Vuori, FIGS and more.
www.nosto.com

Media Contact
Uday Radia, CloudNinePR
uradia@cloudninepr.com

The post Nosto reports +57% increase in the number of enterprise Shopify merchants using its platform for search, merchandising, and personalization over the last 12 months appeared first on Nosto.

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New York, March 6, 2024—Nosto, the leading Commerce Experience Platform (CXP) for global retail brands has launched its application on the VTEX App Store so merchants can benefit from a wealth of commerce experience modules in one click, helping them scale and grow their online stores. 

Global availability for VTEX brands 

The Nosto CXP app is available to download from the VTEX App Store now and gives merchants access to enterprise-ready search, merchandising, and personalization tooling that build more relevant and authentic online shopping experiences to increase customer loyalty, engagement, and revenue—and can be implemented in an instant. 

“Having Nosto in our ecosystem confirms our strong belief in the future of ‘Pragmatic Composability’. Our clients need to be free to complete our commerce offer with tools and partners that will positively impact their operations in terms of conversation rate, loyalty, customer experience, and profitability,” says Daniela Jurado, EVP of Sales & Marketing, North America at VTEX.

experience.AI is at the heart of intelligent commerce 

experience.AI is the neural AI core powering our CXP. It captures intent-rich commerce data everywhere and unifies it in a single engine so you can action it anywhere in the commerce experience. experience.AI is made up of four distinct capabilities. 

Our real-time Data Engine brings together your owned and third-party commerce data for complete understanding and actionability of large datasets. Our Artificial Intelligence (AI) engine comprises Predictive AI, Semantic AI, Visual AI, and Generative AI. This powers every feature of our platform, helping automate repetitive tasks, streamline tedious workflows, and deliver intelligent commerce experiences that drive growth.

Our Business Intelligence (BI) tooling enables you to monitor key website and campaign metrics with Business Analytics, your catalog performance with Product Intelligence, your traffic’s on-site behavior with Audience Insights, as well as any user-generated content your customers are sharing about your brand on social media with our UGC Monitoring.

Dynamic Targeting enables you to build hyper-targeted segments for specific campaigns. You can create high-performing audience segments with Audience Builder, apply tactful merchandising across your store with our Global Merchandising Rules, optimize and test all on-site campaigns with A/B Testing and Optimization, and implement them ahead of time with Adaptive Scheduling.

“In today’s dynamic ecommerce landscape, the relationship between Nosto and VTEX represents more than just an integration—it’s a strategic alliance that empowers global online retailers to craft intelligent, personalized shopping experiences that resonate with customers,” says Frank Zimmermann, Global Head of Partnerships at Nosto.

“At Nosto, we’re on a mission to make every impression relevant. We’re constantly looking at tactical partnerships, such as this one with VTEX, to help us achieve that mission.” 

From intelligence to actionability with Experience Clouds

While experience.AI brings together your data and gives you the tools to understand it, your commerce experiences come to life by taking that data and actioning it via the Experience Clouds. 

The Nosto Product Experience Cloud includes Product Recommendations, Personalized Search, Category Merchandising, Dynamic Bundles and Personalized Emails. The Content Experience Cloud includes Content Personalization, Behavioral Pop-Ups, UGC Publisher Center, and Ambassador Builder. 

An intuitive platform built for commerce 

Speed and ease of implementation make Nosto’s CXP application the clear choice for merchants on VTEX looking to quickly deploy fully personalized, integrated commerce experiences at scale. A unified experience means more engagement, conversions, and revenue from every new and returning visitor. 
You can read more about Nosto’s VTEX application here. It’s available to download in the VTEX app store now.

The post Nosto and VTEX launch Commerce Experience app, powering intelligent, personalized product discovery for online brands appeared first on Nosto.

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New York, 18 January 2024 — Nosto, the leading Commerce Experience Platform (CXP), and Tapcart, the mobile app builder for Shopify merchants, have announced the launch of a new integration designed to help brands create powerful and hyper-relevant product discovery experiences for shoppers using mobile apps.

With Tapcart, ecommerce brands can add a new marketing and sales channel designed to elevate the customer experience and increase LTV, sales, and brand loyalty. In fact, True Classic’s Tapcart-powered mobile app converts 200% better than their mobile website. By leveraging the robust conversion capabilities of a mobile app alongside AI-powered personalized commerce experiences, this new integration empowers retailers to build the most optimized journey for mobile shoppers, designed to drive more sales from your store’s app.

It is especially important for retailers to pave the way for frictionless product discovery on mobile, given how this channel is prone to interruptions due to its on-the-go nature, involving constant notifications and real-life distractions. Small-screen shoppers should effortlessly find the products they are looking for with just a few taps—which this integration enables.

By connecting Nosto to Tapcart, retailers can guide mobile shoppers toward products they are most likely to purchase with personalized product recommendations based on the shopper’s preferences, such as size, color, brand affinity, and predicted behaviors. This helps reduce app exits and boosts add-to-carts. 

Notably, Nosto’s Personalized Search is also part of this integration. This further shortens the path to purchase on mobile devices with an AI-powered onsite search that understands the true shopper intent behind queries, ensuring highly relevant search results are surfaced in milliseconds.

In addition, joint clients of Nosto and Tapcart now have the ability to create merchandising rules to boost or bury products based on product attributes, product performance metrics, and shoppers’ individual affinities on the mobile app—specifically on product recommendations, category pages, and search results. This enhances relevancy and allows brands to align their mobile merchandising strategy with the company’s strategic goals.

“According to Statista, in 2024, mobile e-commerce sales are projected to account for a 60% share in all e-commerce sales. This leaves no room for approximations; retailers must offer irreproachable mobile experiences. With Nosto and Tapcart integration, they can transform their Shopify store into a mobile app without compromising personalized customer experiences, ensuring a seamless shopping experience on small screens and fostering sustained mobile sales growth.”

—Frank Zimmermann, Global Head of Partnerships at Nosto 

“Highly converting, personalized shopping experiences start with search, merchandising and recommendations. Our Nosto integration brings these experiences to life and is a fundamental component to the success our mutual customers like Zulily, Princess Polly and others see in-app with Tapcart. Together, we’re reshaping the e-commerce landscape and committed to empowering businesses to deliver exceptional shopping experiences globally.” 

—Jon Knott, Director of Ecosystem Partnerships at Tapcart

About Nosto
Nosto enables online brands to deliver authentic, relevant, and personalized experiences at every touchpoint, across every device. An AI-Powered Commerce Experience Platform (CXP) designed for ease of use, Nosto empowers brands to build, launch, and optimize compelling digital experiences without the need for dedicated IT resources or a lengthy implementation process. Leading brands in over 100 countries use Nosto to grow their business and delight their customers. Nosto supports its clients from its offices in New York, Los Angeles, London, Paris, Berlin, Stockholm, Sydney, and Helsinki.
www.nosto.com

About Tapcart

Tapcart is the mobile commerce platform of leading DTC brands, powering mobile apps that have processed over $6.6+ billion in ecommerce sales. With a majority of ecommerce traffic on mobile devices, Tapcart helps brands meet consumers’ digital expectations by elevating the mobile CX and turning casual consumers into brand advocates. 
www.tapcart.com

Media Contact
UK/EU/ROW: Uday Radia, CloudNinePR
uradia@cloudninepr.com

The post Nosto and Tapcart launch new integration, helping Shopify brands boost mobile sales with personalized shopping experiences appeared first on Nosto.

New research suggests festive online shoppers are taking longer to make purchase decisions this year, including interacting more heavily with retailers’ personalized product recommendations and content. Global data gathered by Commerce Experience Platform, Nosto, over Cyber Weekend 2023 found that ecommerce traffic was up 23%, with shoppers viewing 22% more pages per visit and spending 10% longer on each page. Despite this more considered shopping behavior, sales were up 4.41% year-over-year (YoY), with the average order value (AOV) rising by 4.10%. 

According to the data, shoppers were more than five times¹ as likely to click on retailers’ onsite product recommendations this year and 81%² more likely to click on personalized content campaigns. On top of this, they were 13% more likely to click through product recommendations sent in marketing emails.

“Shoppers are definitely putting more time and effort into their holiday shopping, meaning that the retailers who make it easier for them to find the right products are reaping the benefits,” said Jan Soerensen, General Manager North America, Nosto. “For example, retailers’ product discovery campaigns this Cyber Weekend included 76% more product recommendations, more than 2x³ more personalized content, and 5x⁴ more online pop-ups compared to 2022”. 

The vertical perspective
Nosto’s data tracked over 112 million visits to global ecommerce stores on its platform, and saw YoY growth across a variety of verticals:

• Health & Beauty: traffic was up 14.76%, sales up 14.52%, and AOV up 11.21%
• Fashion & Accessories: traffic went up 26.38%, sales increased 4.56%, and AOV was 4.27% higher
• Sporting Goods & Hobbies: traffic was up 23.03%, sales increased by 12.85% and AOV went up 7.84%

Mobile continues to be the dominant device for ecommerce purchases, with 74% of all traffic and 62% of sales during Cyber Weekend coming from people shopping on their phones. However, consumers are still using desktops for their highest-value purchases, with this channel seeing an AOV of $141.59 (USD) compared with $109.01 on mobile.

“As ecommerce sites grow in size and complexity, it is vital that retailers invest to make it as easy as possible for shoppers to find the perfect gift online,” said Jan Soerensen. “The winning retailers in the 2023 holiday shopping season are focusing heavily on driving product discovery and are reaping the results as savvy shoppers choose them for their spending.”

All the performance numbers from Nosto’s analysis of Cyber Weekend 2023 are listed in its blog at http://localhost:10094/blog/black-friday-cyber-monday-2023/

-Ends-

¹419% increase in clicks on product recommendations (YoY)

²81% increase in clicks on personalized onsite content campaigns (YoY)

³110% more personalized onsite content campaigns served (YoY)

⁴443% more online pop-ups displayed (YoY)

About the data

Nosto’s findings are based on analysis of over 112 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1127 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2023 and compares seasonal performance metrics against Nosto merchant websites during the same period in 2022. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2022 and in 2023. Singular 2023 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2023.

The post New research: Festive Shoppers 5x as Likely to Click on Retailers’ Product Recommendations and 81% More Likely to Click on Personalized Content This Year appeared first on Nosto.

Overall weekend performance 

Year-on-year increase in traffic: +22.94%

Year-on-year increase in sales: +4.41%

Year-on-year increase in AOV: +4.10%

Product discovery campaigns

Number of product recommendations served: 4,896,566,995

Year-on-year increase: +75.91%

Year-on-year increase of number of product recommendations clicked: +419.01%

Number of pop-ups served: 471,519

Year-on-year increase: +442.64%

Number of content personalization campaigns served: 339,685,365

Year-on-year increase: +109.53%

Year-on-year increase of number of content personalization campaigns clicked: +80.87%

Number of email widgets served: 45,196,984

Year-on-year increase of number of email widgets clicked: +12.85%

Performance by day 

Percentages represent year-on-year increases and decreases.

Black Friday 

Traffic: +22.40%

Sales: +2.23%

AOV: +4.38%

Saturday 

Traffic: +27.23%

Sales: +9.58%

AOV: +5.70%

Sunday 

Traffic: +25.22%

Sales: +3.96%

AOV: +3.20%

Cyber Monday Mobile

Traffic: +17.45%

Sales: +2.71%

AOV: +3.04%

Performance by device

Percentages represent year-on-year increases and decreases.

Mobile

Traffic: +20.42%

Sales: +4.10%

AOV: +3.39%

Desktop

Traffic: +29.59%

Sales: +4.92%

AOV: +5.41%

Desktop vs mobile

Traffic (percentage share)

• Desktop: 26.50%
• Mobile: 73.50%

Sales (percentage share)

• Desktop: 37.94%
• Mobile: 62.06%

AOV (USD)

• Desktop: $141.59
• Mobile: $109.01

Performance by region

Percentages represent year-on-year increases and decreases.

North America 

Traffic: +21.72%

Sales: +1.28%

AOV: +2.13%

United Kingdom 

Traffic: +11.96%

Sales: +6.92%

AOV: +4.89%

Europe

Traffic: +31.09%

Sales: +8.15%

AOV: +8.14%

APAC

Traffic: +12.17%

Sales: +16.61%

AOV: +3.12%

Performance by vertical

Percentages represent year-on-year increases and decreases.

Fashion & Accessories

Traffic: +26.38%

Sales: +4.56%

AOV: +4.27%

Home & Garden

Traffic: +18.14%

Sales: +8.66%

AOV: -0.14%

Sporting Goods & Hobbies

Traffic: +23.03%

Sales: +12.85%

AOV: +7.84%

Health & Beauty

Traffic: +14.76%

Sales: +14.52%

AOV: +11.21%

Performance by platform

Percentages represent year-on-year increases and decreases.

Shopify

Traffic: +30.83%

Sales: +2.98%

AOV: +3.21%

Shopware

Traffic: +20.56%

Sales: +14.04%

AOV: +1.82%

Magento

Traffic: +1.72%

Sales: +3.71%

AOV: +4.85%

Prestashop

Traffic: +21.16%

Sales: -13.65%

AOV: +16.08%

Other

Traffic: +21.01%

Sales: +12.24%

AOV: +7.04%

About the data

Nosto’s findings are based on analysis of over 112 million website visits during BFCM weekend (96 hours across Friday 00 UTC to Tuesday 00 UTC) to 1127 online stores that use Nosto’s Commerce Experience Platform (CXP), including merchants in North America, United Kingdom, Europe, Latin America, and Asia Pacific. The analysis incorporates data for the period between Black Friday and Cyber Monday 2023 and compares seasonal performance metrics against Nosto merchant websites during the same period in 2022. The comparative YoY analysis demonstrates performance adjustments across common merchants that were using Nosto’s platform in 2022 and in 2023. Singular 2023 analysis demonstrates the total performance of all merchants using Nosto’s platform during the BFCM weekend 2023.

The post Black Friday Cyber Monday 2023, by the numbers appeared first on Nosto.

Given this context, Visual UGC stands out as a powerful tool for inspiring shoppers and instilling confidence in their purchase decisions. Nevertheless, in the ecommerce landscape, every click plays a crucial role in driving conversions. So, how can you effectively capitalize on these high-purchase intent moments to increase revenue?

We’re here to introduce the Shopify add-to-cart option—enabling Shopify brands to streamline the path to purchase by allowing shoppers to add products to their cart directly from Visual UGC widgets!

Turn your visual user-generated content into a conversion powerhouse

Today’s shoppers demand a fast, seamless experience on any device. When they discover a product they like, they don’t want to click through multiple pages; they want to quickly add it to their cart right from where they are. This is precisely why we are excited to announce the release of our new Shopify add-to-cart option.

With the Shopify add-to-cart button, you won’t miss a beat. Shoppers can effortlessly select their preferred size and color, and directly add the tagged product to their cart from within the UGC widget, precisely when they are most inclined to buy.

The results? By streamlining the path to purchase, you transform inspiration into action, leading to higher impulse purchases, an increased add-to-cart rate, more conversions, and ultimately, greater revenue.

How it works

Customize the design as much (or as little) as you want

You can enable the Shopify add-to-cart option for each widget individually, and receive a default layout for each widget template. From there, you have the flexibility to fully customize the look-and-feel using our custom code editor. Alternatively, you can create entirely custom add-to-cart experiences from scratch using our blank canvas widgets.

Seamless product variants mapping

Nosto UGC already maps product variant values such as colors and sizes, so you don’t need to go through the hassle of fetching these values, and you can get started right away. If you need to make any adjustments, don’t worry; you can easily map your own values to Nosto.

How to get started  

1. Ensure that all your product variants are mapped to Nosto, and then navigate to Settings > Shopify add-to-cart to review the settings. 
2. From there, simply enable the Shopify add-to-cart feature for the desired widgets by accessing Widget > Expanded Tile.

Not using Visual UGC?

If you’re an existing Nosto client on Shopify and are curious to learn more about Visual UGC, reach out to your Customer Success Manager to schedule a product tour!

Interested in Nosto?

Not using Nosto yet but want to learn how Visual UGC can impact the success of your online store? Contact our team of ecommerce specialists to learn more.

The post What’s new in Nosto: Enabling Shopify brands to shorten the path to purchase with add-to-cart for Visual UGC appeared first on Nosto.

Here are our highlights from the talk.

Leveraging Smart Merchandising

To set the stage, our very own Phil Gregory, Regional Head of Customer Experience at Nosto, explained the essence of intelligent product discovery. Phil explained how this combines AI, machine learning, and data analytics to ensure that shoppers find the exact products they are looking for, and by analyzing factors such as brand preferences, color choices, and purchase history, intelligent product discovery to take online shopping to a whole new level.

From there, our client Monique Green, Ecommerce Manager at Casio, led the discussion towards the importance of merchandising within product discovery. Monique explained how, with a small ecommerce team overseeing various aspects of the website, time is a precious resource—which merchandising helps with significantly. Monique said, “What Nosto has done is managed to give a lot of time back to the team.”

Monique then explained how such merchandising rules ensure that Casio’s category pages are relevant for their shoppers, prioritizing the most pertinent, in-stock products.

“We put merchandising rules in the back-end so that if a given product’s getting more clicks, it would move to the top of a user’s search results. Or, if it’s out of stock, it would move to the bottom. And that’s just constantly working in the background”

As a result of such efforts, Casio saw an increase in engagement in just a few weeks, particularly on product listing pages (PLPs), some of which (particularly low-trafficked ones) weren’t prioritized prior to using Nosto’s Category Merchandising because of the manual effort this would’ve required. Monique stressed how “…the [Casio] team has spent less time doing merchandising but our metrics have improved”.

Kevin Rowlands, Senior Ecommerce Growth Manager for Dermalogica UK and Ireland, also shared Monique’s emphasis on Nosto’s merchandising in the product discovery journey. Kevin said he found it “…really surprising that not only does merchandising give time back to the trade team, but it drives better conversions than if we did it manually”.

Kevin went on to reveal how Dermalogica takes its merchandising to the next level. He spoke about how they don’t only set rules in alignment with business objectives, but also subject them to rigorous A/B testing to determine what’s most successful for conversion—which, Kevin said, is “much better than normal human thought”. 

For example, currently, Dermalogica is A/B testing the ‘revenue per view’ attribute by prioritizing it across their top 3 three traffic categories for another layer of user interaction. 

Relevant Product Discovery

Next, the panelists engaged with how personalization is an integral part of intelligent product discovery. Phil led the discussion, raising how customer expectations of having shopping experiences entirely tailored to them, are only growing. 

From here, Kevin delved into Dermalogica’s innovative approach to personalizing the product discovery journey, and spoke about how this linked to their skin analysis technology, “Facemapping is a data collection tool that we use on-site. It allows a visitor to upload a picture of their face. The picture gets scanned, and a user answers a few questions that help us recommend the right products for them”.

Kevin went on to explain how, thanks to Shopify and Nosto, Dermalogica can personalize the entire customer journey using the findings of their Face Mapping analysis to make every interaction relevant and serve products tailored to their specific skin type.

Kevin outlined this hyper-personalization as a key thing for Dermalogica: “I think it’s going to be one of the biggest things that we do this year. To make sure that we’re growing all of our business metrics around LTV, conversion rate, but crucially to make sure that we’re doing personalization for a meaningful reason and for something that the customer will find rewarding.”

Following this, Monique spoke about how Casio maximizes space on its product display pages (PDPs). By displaying different varieties of the product a shopper is viewing, such as color options and watch face sizes. Monique said this ensures that customers can easily find the product that resonates with them, making the product discovery journey relevant.

Monique gave an example of this– on one of their best-selling product they included all colorways on its PDP and within the first seven days, experienced over 30% add-to-basket rate.

Balancing Automation and Human Touch

The discussion then led to the importance of utilizing AI and other automation capabilities whilst retaining a human touch for customer on-site experiences.

To begin with, Kevin highlighted the importance of collecting quality data for effective personalization, emphasizing how meaningful recommendations stem from feeding accurate data points. Kevin said, as an example, Dermalogica’s Face Mapping tool is a perfect balance between automation and conveying that human touch. It achieves the same result that a customer would get from a professional skin therapist in a store by having the customer provide information.

For Kevin, being able to leverage powerful data creates unique impressionable experiences for their customers. “Nosto is a great tool for being able to make use of all those data points and surface the correct content and the correct product recommendations. And really it’s quite limitless in terms of what you want to show people.”

Monique explained that Casio does leverage Nosto’s intelligent AI for Search and Category Merchandising to help streamline efforts, cutting through their larger product catalog and delivering relevant results.

Following that, Monique mentioned how the unique human touch at Casio is for a specific division, showcasing that AI can complement human expertise. Monique finds that, due to the small product range when it comes to Casio’s calculators,, it’s simpler to have their in-house experts manage it and have that human influence where it’s easy to do so. 

Achieving Loyalty without Heavy Discounts

Next, the panelists delved into how their brands can rely on intelligent product discovery to maintain brand loyalty without having to use the likes of big discount strategies like many brands do.

As a high-end skincare brand, Kevin said that Dermalogica avoids discounting strategies to maintain its premium branding. Instead, Kevin shared that Dermalogica has found content pop-ups and FOMO messaging on PDPs, such as ‘trending products’ or displaying how many people have purchased in 24 hours to be effective.

Kevin elaborated that Dermalogica have also been experimenting with A/B testing the likes of free shipping offers to drive conversions. Through this, they segment customers and show half free delivery messaging and the other half free delivery after a certain spend threshold to determine the best-converting messaging. 

“We simply wouldn’t be able to do this without tools like Shopify and Nosto…”, said Kevin.

Like Dermalogica, Monique described how Casio similarly avoids big discount strategies. Monique said that both Casio and G-Shock have a clever content pop-up that is triggered when a shopper highlights and copies a product’s SKU or product name, as though they’re going to search for the product elsewhere to hunt for a better deal This pop-up essentially shows the shopper a discount code to use at check-out, to prevent them from bouncing to look elsewhere.

Monique stressed the impact of this particular pop-up, explaining how Casio, for example, has witnessed a 20% conversion rate for that campaign alone.

“We’ve managed to improve our retention rate, reduce our bounce rate, stop customers going to competitors because they found that discount code that they’re essentially going to look for.”, said Monique.

Conclusion

For Casio and Dermalogica, the impact of improving product discovery has been hugely beneficial. Not only has it improved the lives of their ecommerce team saving them crucial time but it has also delivered results from conversions, to AOV and even loyalty. It was amazing to hear from Nosto clients about how they’re testing, innovating, and perfecting their product discovery journey.

See you next year at ecommerce expo 2024!

If you’d like to learn more about strategies to improve your brand’s product discovery that are in line with your business goals then reach out to our ecommerce specialists who are happy to help.

The post A look-back at Nosto’s Ecommerce Expo session: talking ‘intelligent product discovery’ with clients, Dermalogica, and Casio appeared first on Nosto.