On-demand
PSY-Q Meets Ecommerce: Keeping Up With Ethical Shoppers
Professor Ben Ambridge
Psychologist, Endless Gain
Chloe Pascal
Global Head of Marketing, Nosto
In this session, we discussed key psychological principles and real-life examples of how they can influence the experiences of your customers. These principles include:
- Gamification
- Concrete Goals
- Public Commitment
- Overcoming Barriers to Sustainable Choices
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