Challenge
At the time, SikSilk was relying on the native search functionality of their ecommerce platform, Shopify Plus. They were confident our search solution would bring more sophistication and solve various pain-points, especially around relevancy.
“Speaking to Phil [our Customer Success Manager at Nosto], highlighted the opportunity that Search presented for SikSilk”, says Ecommerce Manager, Chris Longshaw.
For instance, Shopify Plus’ native search didn’t provide the capability to sort search results based on product availability. This meant products were being pushed that might only have had 1 available size in stock, for example, leaving shoppers frustrated and SikSilk vulnerable to lost conversions.
The brand was also noticing that certain search queries weren’t retrieving all expected products within the results. “Queries containing words such as colors, for example, were particularly problematic”, says Chris.
Moreover, queries in other instances were leading to no results pages—either because shoppers were using a synonym for a product that Shopify’s search couldn’t detect, or because SikSilk didn’t stock the exact sort of product being queried, and didn’t have alternative suggestions in place.
In short, SikSilk needed a search solution that would enable them to merchandise results in line with their inventory, increase results’ relevancy and, crucially, prevent dead-end searches.
